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Could-Netflix-Be-Cheating-You-

Elif Usta

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In her first podcast episode, Elif Şevval discusses how Netflix's recommendation system can influence what we watch. She mentions that during the pandemic, we have been consuming a lot of content from various streaming platforms. When we open Netflix, we see personalized recommendations based on our previous viewing habits. Elif questions whether Netflix is deciding what we watch and if the algorithm recommends the same things to everyone who watched a particular movie. She mentions that Netflix had a competition to develop the best movie recommendation algorithm, which analyzes our viewing habits and informs our choices. Elif refers to a study that suggests cultural products make our taste monotone and dictate what we consume. In conclusion, she suggests that we should take a break from consumption to regain our own agency and critical thinking. Hello everyone. Welcome to my podcast. I am Elif Şevval and this is my first podcast episode. When you saw the title, you might have said, can Netflix cheating me? How can this be? It's actually simple with the Netflix recommendation system. According to an article by Nico Pavovic, during and after the corona pandemic, each of us consumes a lot of content. And, you know, we have Disney+, Amazon Prime, Exxon, Blue TV. Of course, there was a competition between them, for personification risks among themselves. Everyone knows that, right? When we open the Netflix homepage, we will see the titles, or pick for you today, or because you watched the movie blah blah. Here, these personalization features keep the audience there more. But wait, could Netflix be deciding what I'm going to watch? I know I have watched The Marriage Story because I love Rob Ryan, but now why are you suggesting things to me about similar relationships? Do I want to watch this or do you recommend the same things to everyone who watched The Marriage Story? What kind of algorithm can decide what I watch? Wow, that's incredible. Moreover, did you know that Netflix has put an end price for the development of this evil system? I am not saying. According to an article by Blake Hellion and Ted Stripass, that the Netflix price, which has launched in 2006, was a $1 million competition for the team that developed the best movie recommendation algorithm, this award-winning algorithm analyzes what you watch. According to study, the algorithm keeps track of what you watch and starts recommending this accordingly. But not only that, it also informs my choices. Max Horkheimer and Theodor Adorno of the cultural industry Enlightenment, as mentioned in the caption, supports this. So this study says the same thing. Cultural products make our taste monotone. I mean we all consume the same things and what we consume is more or less dictated us. So in conclusion, I'm sorry guys, but all of us are how the cultural industry takes our own bets from us. Stifles our credibility, undermines people's ability to think critically and prevents us from being ourselves. Maybe we should take a break from consumption.

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