Nice Guy - Training Video

Upstart focuses on selling to Millennials, who have unique preferences compared to previous generations. They prioritize online reviews, social media presence, and company branding before making a purchase. Upstart emphasizes building strong relationships with clients instead of aggressively pushing products. The goal is to have a genuine, human-first interaction with potential clients, educating them on the startup scene. Rushing the sales process is discouraged, and the aim is to create a casual, friendly atmosphere for the clients. Welcome back, everyone. In this next segment, we're going to be looking at the evolution of our selling methodology. Like we said before, Upstart's target demographic is Millennials, and how they want to be sold to is unlike any generation before them. In fact, many of you may be Millennials or be just like Millennials yourselves, and that's why you're a good fit for this job. You're the kind of consumer who is checking online reviews, looking at a company's Instagram, Facebook, Snapchat, and really buying into a company's branding and ethos before you're sold. That's why Upstart preaches a relationship-focused sales strategy. We will equip you with the time, resources, and backup to build strong, authentic relationships with potential clients instead of pushing a product at all costs. It's integral that our clients have a real, normal, human-first interaction with our sales staff, where we simply tell them what we're offering and educate them on the state of the startup scene in their market. It's absolutely vital that you don't rush the first date at Upstart. Interested clients have seen our Instagram ads. They get it. We want to make them feel like they're having a link-up with a buddy in a coffee shop.