Made to Stick Podcat

The main ideas from this information are about the six principles for making ideas stick: simplicity, unexpectedness, emotions, and stories. The speaker believes that simplicity is important in today's world where people have short attention spans. Unexpectedness can grab attention and make people curious. Emotions, such as nostalgia, can create a connection with the audience. Stories, like the Budweiser dog, can make a product more desirable. These principles are seen as important for success in today's easily entertained and easily persuaded society. Hi, my name is Brett Boynton and today we'll be talking about how to make it stick by Chip and Dan Heath. Now the main goal that these two wanted to promote in their book was successes. Now these are six principles that help an idea stick and once it sticks to keep it alive. Now the first is simplicity and I believe that this is one of the most important principles of this acronym strictly just because in today's world it is hard to have an idea, have a commercial, have a product that can leave a lasting impression on this generation just due to the short attention span that many people of this generation have. It's hard to have a 16 to 20 year old sit through a one minute commercial even and have them pay attention to your product the whole time and then leave 30 minutes later and still be thinking about that product. It's hard to really achieve that and I believe that if you're able to make an idea or a product simple then it will immediately resonate more with the younger generation and who you're trying to appeal to. Now the second one is unexpectedness. Now when I think of this I think of the He Gets Us commercials from the Super Bowls probably the last two or three years. The most recent one specifically where it was you know people of different races, different religions, different beliefs, different backgrounds, different genders, you name it. But they were all washing each other's feet coming together you know acting like Jesus did and in a Super Bowl you expect you know fun, witty, maybe some emotional heartwarming commercials but with this it's always a shock like why is this commercial playing during the Super Bowl? It just doesn't make much sense but you know it uses that shock factor to really resonate with its audience and you know make you want to go look at what they're about. You go to that website, you check it out, they get their clicks, they get their views. It works. Now one of the other ones that I would really want to focus on is emotions. I think when looking at this it's so important to kind of find what your audience is and use maybe nostalgia or you know things from the past that strike something in these people to be like oh I want to go back and you know check out that product, I want to go buy that product again, see how it's changed over the years, see if it stayed the same. One of those is the Coors Light commercial most recently where they used the Coors train that they haven't used in forever and now it's a stupid example but it's something like that where people are like oh you know I haven't seen that in however many years, you know maybe I should go out and get a Coors Light again. Like that brought back good memories, yada, yada, yada. So I think nostalgia with emotions is so important and as well as you know you can go back to the He Gets Us. You know those can be emotional seeing you know a black person washing a white person's feet or a white person washing a black person's feet. It's not you know seeing that can spark something in somebody and you know make them change their ways or maybe just change their mind or want to go out and do something. And the last one that I want to focus on is stories. Now when I think of stories in commercials I always think to the Budweiser dog and how like they always find their way home after they go on like a little adventure. But it's stuff like that that will also stick with people. It's something where you know it uses emotions within the stories to expand their product and make their product more desirable, more likable, whatever it is. So I believe when it comes to making ideas sticky those four principles I think are the most important in today's world. I think concreteness and credibility are both important but to an extent so many people today are just so easily entertained and so easily you know persuaded by things. So those are what I believe are the most important principles of the successes. I hope you enjoyed. Thank you.