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L'Oréal Paris was giving Beyoncé $4.7 million every 10 days for sponsorship, and even paid her an extra $25,000 for each additional hour of her time they needed. Enter L'Oréal Paris, another heavyweight in the sponsorship game who was wiring $4.7 million every 10 days of promotion into Beyoncé's bank account. But there's more. They sweetened the deal with an extra $25,000 for every additional hour of her time they requested.