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The online campaign in Toronto will use social media, dedicated website features, and targeted ads to promote the narrative of winning IKEA. It will focus on engaging female fans and building a sense of community through inclusive hashtags like Goal for IKEA and BMO Empowers Fans. The online campaign will be a dynamic platform that harnesses the expansive digital presence of Toronto's key sponsors through a strategic integration of collaborative social media content, dedicated website features, and targeted ads. The campaign aims to amplify the narrative of winning IKEA, leveraging engagement and inclusive hashtags like Goal for IKEA or BMO Empowers Fans. These hashtags will be pivotal in restoring the female fanbase, encouraging active participation and fostering a sense of community among them.