The Indispensable Role of Scent in the Shopping Experience Scent marketing in stores is revolutionizing retail landscape. This strategy, deeply rooted in sensory marketing, not only stimulates the olfactory system but also enriches the shopper’s experience, forging emotional connections and leaving an indelible mark on customers. A pleasant smell can metamorphose a retail environment, crafting a unique ambiance that beckons customers. The power of scent in the retail setting has a tangible imp