Marketing Strategy

UPS has a diverse target market, serving small, medium, and large businesses, both B2B and B2C. They can deliver anywhere in the world. To promote their new eco-fleet and environmental efforts, they plan to use social media platforms like Instagram, Facebook, and Twitter, as well as TV advertisements. They want to focus on large cities with high pollution levels. Despite the time it may take, UPS believes this growth strategy will be successful. So, as far as our marketing strategy goes, to get started with our target market, UPS, we obviously, we handle millions and millions of customers. And that can be small, medium, or large-sized businesses. And that is made for B2B or B2C, depending on what we're providing the product, or who we're providing the product to. As far as our target market, it isn't really specific just because we're such a huge brand and company, that we can kind of facilitate deliveries to anybody, anywhere across the world. As far as our growth strategies, though, we do want to start implementing social media outlets, such as Instagram, Facebook, and Twitter, to promote our new eco-fleet and our environmental-saving efforts. With that, we're also going to have advertisements that are going to play on TV, just to show more support. And the goal is, is that these communities and these businesses that we work with, in these large cities, those are the first places we want to attack first, because there's so much pollution and the downgrade of not using that, honestly, hurts us more than it helps us, because we're just such a big transportation company. So with that support, we do want to go out and reach out to communities and show those efforts. And regardless of, you know, how long this may take, this growth strategy is going to be successful as we continue into the future.