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GEICO is known for embracing change and constantly evolving. They have transformed the insurance industry by making it delightful. Their purpose now is to anticipate and delight customers today and in the future. If there's one thing GEICO knows, it's change. The world never seems to stay put, and neither have we. We've always evolved, adapted, reinvented. Each transformation leading to new heights and selling new standards. The key to navigating all that change? A pioneering spirit. Doing things differently. Before GEICO, nobody thought delightful could possibly be a word to describe insurance. Back then, you could expect more delight from a trip to the DMV. Definitely not from an insurance company. But GEICO did the seemingly impossible task of making insurance just that. Delightful. It's at the core of our new purpose. GEICO exists to delight your today by anticipating your tomorrow.