27

Law 27 of the 48 Laws of Power is about creating a cult-like following by playing on people's need to believe. People have a strong desire to believe in something, so you should become the center of that desire by offering them a cause or a new faith to follow. Keep your words vague and promising. Encourage enthusiasm over rationality and clear thinking. Give your followers rituals to perform and ask them to make sacrifices for you. By doing this, you can gain immense power even without organized religion or grand causes. In the 48 Laws of Power, Law 27 states, Play on people's need to believe to create a cult-like following. People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague and full of promise. Organize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform. Ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.