influence by cialdini

This video discusses the key insights from the book "Influence" by Robert B. Cialdini on the topic of persuasion. It explores the principles of reciprocity, social proof, authority, commitment and consistency, scarcity, and the call to action. Understanding these principles is important for marketers, salespeople, and anyone interested in becoming more persuasive. By applying these techniques ethically, we can make more informed choices and become more effective in influencing others. Thanks for watching please subscribe and hit that like button.... Thanks for watching please subscribe and hit that like button.... Thanks for watching please subscribe and hit that like button.... Today we're diving into the fascinating world of persuasion, exploring the key insights from the book influenced by Robert B. Cialdini. Get ready to discover the secrets behind why we say yes and how you can use these principles to your advantage. Welcome back to our channel where we dissect the best books and transform them into actionable knowledge. In this video we'll be summarizing the key takeaways from influence so that you can gain a deeper understanding of persuasive techniques. Understanding these principles is not only crucial for marketers, salespeople and advertisers but also for anyone interested in becoming more persuasive in their personal and professional lives. So let's jump right in before we delve into the specific techniques of influence. Let's first explore why understanding this topic is so important. The power of persuasion is everywhere affecting us on a daily basis often without us even realizing it. Advertisements, social media influencers and even our friends and family all use these techniques to sway our decisions. By becoming aware of these tactics we can make more informed choices and also become more effective in influencing others. 1. Reciprocity. One of the most powerful principles of influence is reciprocity. This is the idea that people feel obligated to give back when they receive something. For example, have you ever received a free sample at the grocery store and felt an urge to buy the product? That's reciprocity at work. Companies use this technique to create a sense of indebtedness that increases the likelihood of a purchase. Let's say you own a small business. By giving your customers a small unexpected gift or offering them free content you're triggering the principle of reciprocity. This not only strengthens your relationship with your customers but also increases the chances of them supporting your business in the future. 2. Social Proof. Humans are inherently social creatures and we often look to others for cues on how to behave. This is where the principle of social proof comes into play. People are more likely to conform to a particular behavior if they see others doing it. Imagine you want to try out a new restaurant. You search online and find two options. One with a few reviews and another with hundreds of positive reviews. Which one do you choose? Most likely you'll be swayed by the social proof of the restaurant with more reviews. The more social proof you can provide for your product or service, the more influential it becomes. 3. Authority. Have you ever found yourself following someone's advice simply because they were an expert in that field? That's the power of authority. People tend to trust and obey figures of authority whether they are doctors, celebrities or influencers. If you want to be seen as an authority in your niche, positioning yourself as an expert is vital. This can be achieved through credentials, testimonials or collaborations with other respected individuals. By building your authority, you increase your credibility and in turn your persuasive power. 4. Commitment and consistency. We all strive to be consistent in our actions and beliefs. Once we make a decision, we want to align our future choices with that initial commitment. Advertisers and marketers capitalize on this tendency by asking for small commitments that pave the way for larger ones. For instance, imagine you're running a subscription-based service. By offering a free trial or a low-cost trial period, you're encouraging potential customers to commit. Once people have invested time or money into something, they're more likely to continue using your service. 5. Scarcity. The fear of missing out is a powerful motivator and the principle of scarcity taps into this human psychology. When something is perceived as rare or limited, our desire for it increases. Think of Black Friday sales or limited edition products that create a sense of urgency. By emphasizing scarcity in your own offers or promotions, you can increase the perceived value and desirability of what you're offering. 6. Call to action. Now that you have a better understanding of these persuasion techniques, I encourage you to reflect on how you can apply them in your own life. Whether you're a business owner, a salesperson or simply someone looking to be more influential, these principles can make a significant difference. So, hit that like button, leave a comment with your thoughts and experiences, and don't forget to share this video with others who might benefit from these insights. And there you have it, a comprehensive summary of the book influenced by Robert B. Schuldini. By mastering the principles of reciprocity, social proof, authority, commitment and consistency, and scarcity, you can become a more persuasive communicator and influencer. Remember, the key is to use these techniques ethically and with the intention of creating win-win situations. Thank you for watching, and we'll see you in the next video, where we unlock more valuable knowledge from the world of literature. Stay curious and keep learning! Bye!