slide 6

Lumanati's main competitors in the pizza industry are Giordano's Pizzeria, Uno's Pizzeria and Grill, Pizzeria Uno, Art of Pizza, and Pequod's Pizza. These competitors generally have lower prices compared to Lumanati, but Lumanati focuses on delivering unmatched quality and flavor. They differentiate themselves through their authentic Chicago-style recipe, commitment to culinary excellence, and unique offerings like spinach and cheese, stuffed bread, and a diverse Italian menu. Lumanati's differentiation strategy is based on quality, authenticity, and a connection to the community, providing a dining experience beyond just pizza. In this slide, I'm going to be talking about our competitors, navigating the pizza landscape. Some of our key competitors include Giordano's Pizzeria, Uno's Pizzeria and Grill, Pizzeria Uno, Art of Pizza, Pequod's Pizza. Pricing comparison. Our competitors' prices are generally $2 to $5 cheaper than our listed products, and some prices are comparable. Despite the pricing differential, our focus is on delivering unmatched quality and flavor. Product alignment. Competitors sell similar products, but Lumanati distinguishes itself through the authenticity of the Chicago-style recipe and a commitment to culinary excellence. Highlight unique offerings like spinach and cheese, stuffed bread, and a diverse Italian menu. Differentiation strategy. While competitors may emphasize price, our differentiation lies in the quality, authenticity, and community connection. Lumanati's focus is on providing an unpropelled dining experience beyond just pizza.