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In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
Listen to Red Marketing - Greg Creed & Ken Muench by Sarah Oyungu MP3 song. Red Marketing - Greg Creed & Ken Muench song from Sarah Oyungu is available on Audio.com. The duration of song is 02:15. This high-quality MP3 track has 545.765 kbps bitrate and was uploaded on 19 Apr 2024. Stream and download Red Marketing - Greg Creed & Ken Muench by Sarah Oyungu for free on Audio.com – your ultimate destination for MP3 music.
