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You can target specific locations within a 10-mile radius for advertisements. This is useful for targeting areas affected by storms and reaching potential customers before door-to-door salespeople. By tracking storms and adjusting ad targeting, you can compete effectively. You can actually use location-specific targeting to target an area down to a radius of 10 miles. So if you give me any address, I can pinpoint that area down to a radius of 10 miles from that address. Dang, I freaking messed that up. You can actually use location-specific targeting with your advertisements to target an area down to a radius of 10 miles. You can actually use location-specific targeting to target an area down to a radius of 10 miles You can actually use location-specific targeting to target an area down to a radius of 10 miles. So if you give me any address, I can pinpoint an area down to a radius of 10 miles from that exact address. So this is perfect for storms. You can actually use location-specific targeting to target an area down to a radius of 10 miles. So if you give me any address, I can pinpoint an area down to a radius of 10 miles from that address. This is perfect for storms. Let's say if it's one of those big once or twice a year hailstorms and it happens to hit next to an area that you serve, we can actually change your ad targeting to that area and target the most damaged houses out of that entire area. So you're reaching those people before even the door-to-door guys do. So even if they're up bright and early the next morning at 8 a.m. So even if they're up bright and early the next morning... So even if they're flying from door-to-door onto those segways like the solar guys do, it doesn't matter how fast they are because you're on their phones instantly. So even if they're flying from door-to-door onto those segways like the solar guys do, it doesn't matter because you're beating them. So even if they're flying from door-to-door onto those segways like the solar guys do, it doesn't matter, you're beating them because you're on their phones instantly. So yeah, you can definitely compete with the door-to-door guys by targeting the right areas and tracking the storms.