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Transcription
Future pacing is a powerful technique that allows you to get into your customer's head and have them imagine doing business with you. By resolving their pain or problem using your solution, you can increase conversions. For example, in marketing for roofers, you can use qualification systems to vet leads before transferring them to the sales team. This ensures that you only deal with potential buyers, saving time and effort. Future pacing can be an effective strategy in your marketing efforts. Use this powerful, use this powerful technique, use this powerful technique to get more customers. So I first came across this technique while reading Jordan Belfort's book, The Way of the Wolf, and it's called future pacing. So what this allows you to do is it actually allows you to get into your customer's head and have them imagine doing business with you and having their pain or their problem completely resolved using your solution. So I do marketing for roofers and it would look something like this. If 50% or more of your leads aren't converting into sales, it's not your fault. It's not your sales system. It's your marketing agency's fault. It's their lack of qualification systems. See, they're just handing you over a new lead that they can get their hands on and you're having to deal with it. So with our extensive qualification systems, we actually vet the leads with a brief series of questions on the phone before we live transfer that call to you. So when you're working with us, you don't have to deal with people who aren't going to buy, giving these long pitches to people who aren't going to buy in the first place. You pick up the phone, cool, calm, collected, knowing that the person is first of all a real person and second of all wants to buy, that they want to do business with you. So that's just an example of how to use future pacing in your marketing.
