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To increase conversion rate for roofers, qualification is key. Ask three qualifying questions to leads: 1) Are they the homeowner? 2) How will they pay? 3) What is their credit score? This ensures you're targeting the right customers and not wasting time. Hey, Roofers, here's how to increase your conversion rate almost immediately. First let me explain what is a conversion rate in the first place. It's the number of leads that actually convert into sales, into cash in the bank. To drastically increase your conversion rate almost immediately, one simple word, qualification. Make sure you're thoroughly qualifying these leads with at least three qualifying questions before you speak to them. Number one, are they the owner of the home? Number two, how do you plan on paying for this? If you don't do insurance and you're getting leads who want to pay with insurance, then you're wasting your time. Then number three, self-reported credit score. This is going to give you a general idea of if the person is a good fit for the thing that you sell and if ... This is going to give you a general idea if they're a good fit for the thing that you sell and if doing business with them would be a good idea.