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It's important to respond quickly when someone fills out your online form to avoid losing customers. Integrating a CRM system can help automate text messages, emails, and appointment reminders so you don't miss out on opportunities. With a CRM, you can set triggers and actions, such as sending an appointment summary email after a Facebook lead form is submitted. This way, you can respond promptly without picking up your phone. Somebody fills out your form online and you get the notification, but you wait a few hours and you don't respond till it, somebody fills out your form online. Someone fills out your form online, you get the notification, but you don't respond to it till somebody fills out your form online and you get the notification, but you don't respond to it till a few hours later or the next day, but it's too late. You've already lost a customer for good and they've gone with somebody else. This is why it's so important that you integrate a CRM into your, someone fills out your form online and you get the notification, but you don't respond to it till a few hours later or the next day, but it's too late. You've already lost their business for good and they've gone with someone else. This is why it's so important that you integrate a CRM into your business. So if you don't know already, a CRM is a customer reputation management system. It allows you to seamlessly automate text messages and emails and appointment reminders so that you don't, it allows you to seamlessly automate text messages, emails, and appointment reminders without you having to even pick up your phone. So there's no kicking yourself because you replied too late or, and there's no missing an appointment, so there's no kicking yourself because you replied too late or you missed an appointment. All you do is just choose the trigger and the action. The trigger can be Facebook lead form submitted and the action could be wait five minutes, send appointment summary email. So that way you don't even have to pick up your phone. A customer submits the form, you get the notification and the system automatically responds.