ROI_licensing

The main ideas from the transcription are about the importance of financial success as a key factor for companies to buy programs. It emphasizes the need to consider both internal and external benefits for employees and customers. It also suggests leveraging personal experience and relationships in specific industries to facilitate successful licensing. The conversation highlights the significance of identifying industries that align with the program to achieve quick success and build relationships for licensing. benefit from the transformation that you provide in terms of financial success. So financial success is going to be kind of that initial hook that most companies are going to be looking for. There's obviously layers of reasons that companies say yes to buying programs, but the financial benefit of that is one of the biggest ones. And you want to look at that through two perspectives. The first one is the internal benefit. So how will it help their employees be more productive, be more engaged, be more happy, be more successful in what they're trying to accomplish? And then whoever that company's client is, their customer, their end user, whatever services they're providing, how can your program help them be more successful in how they deliver their services? So looking at the internal financials, so how does it help their staff, how does it help their employees, and then also how does it help their customers? So figuring out just out of the gate, are there any industries, any companies, any specific organizations that really make sense out of the gate for that? That's kind of the first thing that we look at. That can help to narrow it down because there are a million places to take your program and it's hard to know where to start. Right, and I love that you said that too because we've used that language a lot here on the podcast recently about how to pick what programs you want to license. And we've talked about, is your program something that is internally facing or externally facing? And you're right, both certainly benefit both. But the first thing, if you guys are listening to this and you have a course or a training that you want to figure out how to license other companies, you're tired of selling them directly yourself. And that's exactly what Emily is saying here now, not just identifying the product, but going in and now identifying how it benefits the company internally and externally as well. I think that's brilliant, not just the actual hardcore product itself, but the extenuating benefits for sure. Yeah, yeah, so the second thing, kind of the second step, second tier of this, is to look at your own experience. You're not brand new to your expertise, you're not brand new to doing this. So what industries do you have experience in, what networks are you connected in that would lead to a stronger, easier, smoother connection into a specific industry, into a specific organization? A lot of times, that's a really strong way to start. Leveraging those relationships, using the networks that you've spent years building as a professional to help you launch into this B2B side of licensing is a really, really smart way to do it. You're not starting from scratch, you're not reaching out for cold calls, you're leveraging the assets that you've got. A lot of times, programs can go into lots of different industries, so being able to kind of choose that lowest hanging fruit, if you will. All right, what can I do to get the most success immediately, get that social proof, get that sale, get that success, get those results for those clients, and then be able to move on to the next one? So that's kind of that second side of it, is what the company, what they need, what will benefit them, and then also what's gonna be easiest for you. Yeah, and that's so interesting, too, cuz so a lot of our listeners haven't been part of corporate for a long time, or they might not have established corporate relationship sites. I remember the first time I sold my first big deal license package, it was to an industry that I had never set foot in in my life. And I remember thinking, my gosh, I feel like such a fish out of water here. But I know a lot of our clients that still then go on to sell programs into industries where they have zero experience, or they have zero connection. And so I love what you teach our clients. There are shortcuts to do this. If you don't have established relationships, you don't have established connections, you actually have shortcuts on how to find the best industries that actually align with your program.