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Music activates various areas of the brain, such as those related to emotion, memory, and social connectivity. A study found that it helps connect emotions with memories, making environmental messages more memorable. Moreover, music activates broad networks in the brain, including areas involved in emotion, memory, and even social connectivity. A study from the Journal of Neuroscience suggests that music enhances the brain's ability to connect emotions with memories, making the emotional appeal for environmental action more memorable.