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Rich RansomRich Ransom

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The importance of branding in the digital world is emphasized, focusing on clarity for potential audiences and following best practices for digital hygiene. The URL serves as the link between potential audiences and our organization. Since most tickets are purchased online, it is crucial to have a clear and easily accessible platform for ticket buyers. Branding in a digital world is about clarity for potential audiences and best practices with digital hygiene. Our URL is the connective tissue between your potential audience and how they know us. More than 95% of our tickets are purchased via the web. This means we need a clear place where ticket buyers can go to purchase tickets.

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