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Innovation
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Innovation takes time, effort, and expertise. It's about testing and refining, making sure what we don't put in is as important as what we do. Our brand offers extraordinary products every time. Flashing lights, wild flavors, and designs that look crazy rather than crafted. Here today, imitated tomorrow. Innovation on the other hand takes time, effort, and a whole heap of expertise. Innovation is extraordinary. Extraordinary is testing and testing a thousand times over. Extraordinary is as much about what we don't put in as what we do. Extraordinary is what you get every time you choose our brand.