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A campaign manager initiates and executes campaigns, creates test profiles, selects audience, sets up delivery, and analyzes results. A marketing specialist manages workflow, segments audience, and executes marketing campaigns. A campaign analyst creates and analyzes campaign reports. A creative designer designs HTML content for email campaigns. A campaign manager typically initiates a campaign, analyzes the campaign request form, builds a process to execute the campaign, creates test profiles, and creates campaign. Also, the campaign manager creates queries, selects audience, target, applies filter, and sets up delivery and approval. To test and verify the campaign, campaign manager previews, sends and analyzes proof delivery, sends rounds of proof for approval, ensures compliance, and receives feedback and updates content. As part of execution, the campaign manager schedules delivery, sends real-time delivery, and analyzes logs. A marketing specialist creates and manages workflow along with segmenting audience, creating and sending target, and creating custom HTML for emails to execute marketing campaign. Marketing specialist also validates audience's query conditions, applies rules for delivery, and performs A-B testing. A campaign analyst typically creates and analyzes campaign reports and provides feedback to improve future campaigns. While analyzing campaign reports, a campaign analyst checks for the effectiveness of the campaigns, provides detailed reports on effectiveness of campaigns, and analyzes the performance of campaigns. A creative designer, a digital designer, or an HTML developer designs the HTML content for email campaigns by creating assets and HTMLs for emails, building content, designing the email body, adding personalization, adding links for delivery, and performing spam checks.