AP6

One example discussed involved a situation in sales and marketing departments where a data analytics specialist joined the transformation team without the support of his direct manager, the sales director. The director was not included in the core transformation team and didn't fully trust its work, leading to resistance in implementation. The suggestion was that utilizing distributed leadership theory by involving key influencers and decision makers early on could have minimized conflict. Sure. One example was in the sales and marketing departments. Data analytics specialists from that team joined the transformation group, but his direct manager, the sales director, wasn't on board. He wasn't invited to join the core transformation team and he didn't fully trust its work. Even though his representative attended every meeting, the sales director often resisted implementation, questioning the value of the outputs. That's where distributed leadership theory could have helped. Involving key influencers and decision makers early on might have reduced friction.