AP5-6

The project team had a cultural distance from the organization as they were seen as privileged due to being sponsored by the chairman. They unintentionally reinforced this by identifying as the digital transformation team, creating a sense of being an elite group within the organization. Six, cultural distance between the project team and the organization. The project team, by virtue of being directly sponsored by the group chairman, was perceived as having a privileged status within the organization. Members sometimes unintentionally reinforced the image by referring to themselves as part of the digital transformation team. As though it were a distinct elite group.