Ryan & Patrick

The transcription discusses planning an event in reverse, starting with financial considerations, equipment needs, and the importance of operational management. The speaker emphasizes the vision of creating a supportive community for men, avoiding confusion and loneliness. They envision a local space for workouts, gatherings, and personal growth, expanding to other locations. The ultimate goal is to maintain the authenticity and effectiveness of the community on a larger scale, possibly through leadership and divine guidance. Alright, there we are. We are recording. Okay, so you're talking about planning an event going backwards. I know nothing. I'm worthless here. The Lord has to show up. If he doesn't, I'll run out of resources. I asked you if $50,000 was enough to do something at all and you didn't answer me yet. Not yet. I think in a perfect world, it's more than enough. Just figuring out what you want to do with that money specifically. Who goes to? When? Where? So if there's a foundation type, an account, or there's a yearly goal in mind of we want to have this much money given out. Well, I'm talking about funding the machine to start. Yeah, we've already got the mics. We just talked about soundproof. We have a website. We have a website. It doesn't do anything yet. Nothing. It doesn't. But that's a cost. We need some cameras. We can video record this. We have a couple of GoPros. GoPros would be perfect. What about – we have an operations manager for our real estate brokerage. Does she – she gets a little bit monthly and then a little bit of off every deal that we do. Does she help manage some of these events and the calendar, or do we need to – is that a company? That's what I'm saying. Is there $20,000 of that $50,000 that has to go to a company to help find? I mean we can find it, but you know what I mean, basically administrate the ideas. Right. Yeah, I mean it definitely helps having somebody that is operational mindset. Maybe even if it's just in the beginning of setting things up where you may not have those skills. But somebody with those types of skills can come in and say you have to do things like this, this, and this, right, that see things differently than you and I do. I am more of the visionary, right, where I'm like I'm the big dreamer. So we're going to see this ultimate picture, right, the goal, and then we're going to work backwards from that. So that's why we have to figure out not just who, what, why, but ultimate goal. Like when I talk to brands about this, it's like what is that product that you want, or how do you see your product line looking in 12 months? Do you want to have this, this, this, this, and this? Do you want to have shelf space? Ideally what is the ultimate goal, right, and then we have to start looking backwards from that. I mean off the top of my head, I think the ultimate goal, and this would have to – it has to be local. Or chapters. Yes, correct. However, it stays local wherever, but I want a place, and you know that my place has become that for five or six or seven guys, my gym. I want a place where men never feel lost or confused, where they're not confused about where they're headed and why. They're not lonely or feeling like they're not – like the Navy SEALs have a motto that's two is one, one is none. I heard that many years ago, and I always tell people that. Don't go – I told that to your wife. Two is one, one is none. If you need help on it with an investor, we're not at the same brokerage, I don't care, so please ask. That is kind of the motto, that no matter where you're at, even if you're living in a cabin by yourself in Antarctica and you have no one near you, you have a community. It's by some way to connect with somebody to help you work through confusion. And then, of course, locally, everybody should be getting together, two on two, one on one, two on two, whatever that looks like. So that's my heart is that there's a lot of confused men out here. The world doesn't want us to be men, but are we even defining that? Everything has been so watered down. We live subconsciously on these definitions that we assume headed toward the goal that we can't even articulate the real outcome for by ourselves. I don't like that. That makes me mad, and it makes me sad for people that get to the top of that and realize they should have played a different game. I think my dad's done that. He lives by himself on a small farm with no animals anymore, and he works all the time, 66, 67. He's so busy he comes over here and he's like, I got to get back home. They're like, for what? What are you going to do? So he played the wrong game, but I don't know that he has any real men around him to say like, hey, Dale, you're playing the wrong game, man. Or you did. Yeah, but you're still doing it because it's comfortable. You're still enjoying the personal piece and what you would say is affluence, but what does that even mean? So that's where it comes from, and so that's the ultimate vision. Your ultimate vision is probably bigger than mine because you've gone further in this space with so many different people. My ultimate vision now that I think the Lord has given me is 10 to 20 guys in Keller, Southlake, Caboan Oak that always can show up on a Saturday for a workout. We can go for walks like rocks in the middle of the week, early in the morning before the sun comes up. We can do a Bible study at a coffee shop. We're on a group thread, and no one is confused about our ultimate destination, which is the ultimate return of God, Jesus coming back, so let's aim at that. So that – mine is probably smaller than yours, which to me feels more manageable. But other than that, I know nothing. I quickly turn to the CrossFit game plan where it started with a couple of them getting together, working out in the garage, and then it was like, well, now we have too many people to work out in the garage, so we need a space. So I think my vision for this locally is the garage is going to be the start. This is your home. This is your family's place, and this is going to be the catalyst of this thing. But I see locally it's be a space, and it doesn't necessarily have to be a CrossFit gym, but a gym where it's open not 24 hours, but… Key card access. I have the same vision. Right. The step two to this gym, which is – you saw it when you came by. Step two is to build a 32 by 32 metal building where my truck sits, and I've already got – I don't know what that's going to cost me, but that's step two. When and how, I don't know. But you're right. Step three is a 2,000, 3,000 square foot space with a tiny bit of office that people can come office at together. There's a sign on the wall. There's a mission. There's no confusion. You get 24-hour key card access if you're a quote-unquote member or a brother or – this doesn't exclude women, but I'm a man. Right. So I don't know. I haven't thought about what the Lord wants to do with that, but I'm not a woman, and I know I need men around me to better understand myself, to better understand the Lord, to better understand and serve my wife. If I get with you and my wife is making me mad and I complain about her for 30 minutes and you listen and you're like, oh, my wife does the same thing, I go back home and I'm like, it's not a Patrick and Holly problem. It's a male-female problem, and she's not the problem. So just a space like that. So you're absolutely right. We have the same vision there, which is cool because we've never talked about that before. So I think that is almost what I see being replicated across the country by these chapters and by these divisions where you make it open in an opportunity where every quarter we say, all right, listeners, followers, get here how you can. We're not big enough to pay for anybody's weight yet. Maybe we can give a little bit with that profit that comes. You're right. Year one, maybe not. Year two, it's like we've got 25 guys that we've got scholarships for. Fight, room and board, food. Get here. And people will come, and then it gets to a point where this guy is like I can't come all the time, but I've got three or five guys, and I'm going to start a new chapter. I'm over in Louisiana. That's funny you say that because through some strange events, we are now connected to Ruston, Louisiana. That's weird. Dude, I got goosebumps because I looked at an Airbnb short-term rental cabin thing this morning and sent it to a buddy and was like he's moving from here. I don't even remember how my wife met them. But they had us over. We don't get with them often at all. They had us over to be like should we sell our house, and we're like not right now. They're like you're not in a hurry. Don't do it. At the very least, it will stress you out over the holiday. They're like well, we're thinking about moving back to Ruston. And so it's funny that – it's not a coincidence you say Louisiana. I love it also. I don't know. I love it. He could be the chapter head. Like that dude might be a numero uno. He grew up there. Right, so he has a wife. Yeah, Trent. Come on, man. See, so Trent, and then there's another Trent, and then there's another Trent, and there's another Trent, and then there's Phoenix, and then there's Wyoming, and the next thing you know it's – oh, okay, cool. This next meetup we're doing in Louisiana. Everybody's in Louisiana. Next meetup, we're in Phoenix at Bob's. Oh, boy. Check that out. There it goes. Check that. So it becomes where there's the home, there's the home office or gym building, and then there's subsectors, right? That's physical. That's personal. The good thing about technology that we're speaking into and that's able to reach, this can be worldwide. So my thing is how do you – because it's like anything. It starts local. It's really good. And what's funny is when I say this, Keynes comes to mind, Raising Keynes. Normally when you get so, so, so large, it loses some of the root effectiveness of what it is. I think that guy that started Raising Keynes has done a good job, but he owns them all. Yeah, that's how. My question would be how in the world do you keep the potency that's happening in my gym at my home across the nation and not have it peter out? I almost think there's two ways. The Lord? A, always A. Outside of that, the two ways is you as the leader of this thing that has maybe this elevated visual, this reach. It's not like a teacher where you're then having to go and train the new franchisee. Here's what I'll say about that because I thought about that too. Why would people listen to me? What do I know? I don't – all I'm doing is sitting here offering you the perspective that I have and the experiences that I've gone through and saying I hope this helps you. If you can't relate, I hope it at the very least helps you turn and realize there's different perspectives and different ways to look at things. So just saying I don't have any credentials that would say everybody will listen to me. I don't think we're coming at it as a – we're not doctors. We're not healers. I think you said it best, men trying to be men. We're the best men that we can be. … on an extremely intentional definition of that. Correct, not just a bumper sticker. So it stays together because the core nucleus never separates, never gets watered down. That's tough because there's going to be disagreement. 100%. People are going to – you and me may not live close forever. People are going to leave. People are going to come. There's going to be bad media. We can go in knowing that. We're going to be praying and talking about the Bible, and the system doesn't want real men standing up in their community. So that will be tough, but I'm not afraid. It's an uphill battle, but it doesn't mean it can't be done. It definitely means it should be done. You've got to watch where you take money from 100%, 100%. We've seen that recently. So let's say we have this brand story to some extent. I have a ton of notes. I'm going to – I need to email you what we give our agents to help them. That will kind of articulate this in application. Okay, so we have our brand story. We have our mission statement. We know where we're headed. I have an operations manager at the brokerage who can come along and do some of these things, scheduling, admin type of work. What is step one? I think step one is getting the cameras set up and getting everything dialed right, make audio perfect, and set an intentional lesson plan. So there can be times where we come in and just spitball, or people can be in here and you can just have random conversations. But there almost needs to be a schedule, a series, where there can be different types of episodes, where there's lesson plans, where it's Mike's Monday minute. It's Mike, one of the guys from the group. He comes in and he talks for 60 seconds on this verse or this lesson that he's been learning. Wednesday, it's something else. Saturday, it's something else, where there's a cadence. There's regularly scheduled programs. Expectation. Exactly, where people are – they know to tune in. They know what they're getting, what they're expecting, and then they can go to other people and say, hey, every Monday I've been getting this. I've been listening to this. These guys are great. Every Saturday they do a live feed, and they're working out in their garage, and I can work out with them. I just set my phone up, and we're all live online doing this all workout at the same time all across the country, all across the world. That's how we build that community. So is that where you come in and kind of help? Like, okay, this Saturday we need to do that. We need to go – well, I guess step one would be I need to actually pay for the website because it just says coming soon. Turn it on. I need to pay for the Audacity. I need to pay for the Podbean, which I'll get out of the free trials. Blast it out. Yep. I need some cameras. I need a Facebook probably, right? An Instagram. I hate that stuff. Yeah. And then maybe we would say go – try to go live or like – I mean I don't know. That's what I'm saying. I'm worthless here. I think it's one of those things where we can do it two ways, where we can build a library as we're figuring it out. So when there's like things that God is putting in your heart and you're like this is a topic that needs to be discussed or it can be something that can be a five-week series, let's start cutting those out and filming and editing and recording those five-week series pieces and start saying this is our formula. This is how it's going to go. Every Saturday we know we're working out. We know we're filming it. We're doing a live on Facebook. You can join us anywhere in the world. Grab whatever equipment you have. We can watch and be like no, modify that. Just use the two-pound dumbbell. Don't worry about that, whatever it may be. Yeah. That becomes a regularly scheduled program. And we're doing in our men's Wednesday morning Bible study, we have a book. Okay. So then we make Wednesday another live, and people can join in and follow along, listen. They have the book. They can read. So then now you have two days inside of a week that are full-on engagement with the entire overall community, not just local. Is there a company that will help you set up your socials, run the right ads or whatever, position you, whether you pay for them or not, or position you in the way? Are there companies like that? Because I do not want to do that. Yeah, there's definitely companies for all of the marketing, not just setting the stuff up. People that you trust? Yeah, 100%. In our real estate space, we've spent tens of thousands of dollars on Google this people and ad this people and lead like this, and it's like, pfft. Yeah, I think it's – the way to do it is as organic as possible. And I don't say that to say it in a cheap way, like we're going to try to do this bootstrapped and as tight as possible. But when it comes to how we're going to try to grow this thing, organic is the best way. Yeah. Because unfortunately in the world today, the ads are going to go anywhere and everywhere, and you're going to end up getting in front of a lot of people you don't want to get in front of that need it. Right. But it's like only certain people walk into the health store. Everybody needs to. Yeah. It doesn't mean everybody walks into the health store. They see it. They hear everybody else talk about it. They see the effects of healthy people walking into the health store and walking out of the health store. It doesn't mean that they're going to walk into the health store. Yeah. So we've got to make sure that the target is key. I figure it's probably 25 to 55-year-old males, right? Yeah. I think pre-marriage, that group of gentlemen that were like, are you going to get married? Here are some things you probably want to know or need to know. Yeah. Here's early marriage. Here's 20 years of marriage. Here's—we have grandkids. And that range, I think, is where we're going to gain a lot of wisdom, insight from different stages and phases to help teach and train those next waves. Yeah. And then it becomes this network of next thing you know, you've got guys that have met online that are hanging out or going hunting together and— Mentoring each other and nurturing each other. There's the ultimate goal. Right. Because if you try to do it yourself, you try to provide a curriculum for pre-marriage, young professional, newly married, first child, you're going to run out of bandwidth. But if you have men that are saying like, hey, I made a mistake here or I was very successful here, and then you have a community where they can ask their questions and get them answered. And those are the experts, right? We're not the experts, but somebody in this group may be a doctor. Somebody in this group may be a highly successful realtor. Maybe they had three divorces. They're going, hey, don't do this. This is what I learned. Here's what you don't want to do. Correct. Here's all the mistakes I made at this, and here's all the things I learned from it and how I'm using it now. So step one is socials. If you have a connection to somebody that says like, oh, easy, I can look at the logos and the brands. I did something for placeholders. Free. Yep. You can go on Etsy. You can go on Canva. That's where it was done. It was easy. You can go on any AI platform. I'm not 100% pleased with it, and neither would a professional be. They would say this is free. This is free. So if you have somebody, let's make a connection and try to see what they say about doing some of those kind of things and helping with the website, Facebook. I don't want the TikTok for sure. I don't care. I will lose those leads. I've said that in our real estate business. I'm willing to miss out on whatever may come from TikTok because I just don't trust it. I don't like how it – the last thing I want to do is get people. I want to get people that I'm trying to free from the rat race addicted to an app that is constantly stealing their time. So yeah, if you know a company, let's make a connection and see. But I'm about willing to probably spend like $50,000 over the next year to try and – to whoever that – like to you, this company, to that company. I would say the events need to be a collective donation from everyone that wants to go. Like hey, give what you can. We'll try to cover the rest. But don't expect us to have the money to do it. And I think that's easy to ask. $200 a person or whatever, depending on the layout. It may be one if your buddy's place is like hey, it's $400 a night. It's like we're not doing that. You got a tent? I got a tent. Like let's go. Let's just go, and we'll campfire, and we'll… Oh, I got a cabin. I have a cabin in northeast Oklahoma that will sleep 8, 10, and has RV hookups as extras. And you know what's funny is I just realized that like so this is my dad in a nutshell. He's like I want to do something for the family. We're like all right, cool. Let's talk about it. He doesn't ever talk about it, and all of a sudden he comes and he's like I bought a cabin. How far away? It's like three and a half hours. It's not that bad, right? It could be much further. But we didn't want a cabin. No one wanted a cabin. He's not married. Yeah, my wife wanted a beach house. The exact opposite of what he did. Yep. But I just realized that like the Lord will use it now. Yeah. This is life. And I went there already, and my wife's like I'm yay. We're going to go relax. I'm like no. Do not get this twisted. This is work. Yes, we are about to work, and we worked the entire time, and it was not fun, and it was dirty. But now I'm seeing a few months later that the Lord will – the Lord might use it for something really cool. Yep. That could be retreat one. Yeah. It's free. Yeah. Fully stocked. We're paying for food and gas to get there. No, maybe 50 bucks a head. Yeah. Like super cheap. That's easy to cover for somebody to cover someone else. Correct. Scholarship opportunity. So I think that's step one for us today. I don't want to get too far ahead, and the book we're currently reading is called Man in the Mirror. If we're going to post this podcast and tell anybody, it's Man in the Mirror by Patrick Morley. It's super good. It talks about getting out of the rat race, finding your life purpose statement, do scripture. And the next book I think we'll probably – we're on chapter seven this week of that book. The next book we'll probably read is by Patrick Bet-David, and it's called Your Next Five Moves. Because if you can find your life mission statement, get out of the rat race, know where you're going, know what your purpose is, find joy in the work you have today, learn to live the dream today, and then plan your next five moves. I don't know if – I don't think Patrick Bet-David is a Christian, but we're going to take his book because it's awesome. It's easy. He's a great communicator. He's a great businessman. He understands systems and processes. And so I think five steps ahead is like the perfect amount of steps. So we're going to use Man in the Mirror, and then on the filter of the scripture, we're going to read Your Next Five Moves and just try to help people move forward. So Phil, what is our next five moves from here? We've got to get the logo and the colors dialed. I like to start with the 100%. That's number one, and then socials. But I like to start like you do. I like to start with division. Division is the retreat at the cabin. Yes. That's so – now we work backwards. Now we've got to have a couple guys that will go. We've got to have – we have to let people know that we exist. That's the four. Three, podcast regular, like a podcast schedule, social media, connection with the company. So that's the five. So I'll wait on you to connect me with that company. And so what do – how do you make money? How do I make money? People are going to need to know that. I basically make money as a consultant, right, where some of that consultancy is very hands-off, and it is we're talking to the company once a week. I may do a once-a-week sales call with the sales team or to the marketing department, and they may pay eight to ten grand a month for two hours a week of my time. Then there may be groups that are like, I can only give you two grand, but we need 12 hours of your time. And in the beginning, we actually need 24 hours of your time. And then at some point it will get to 12 hours, and then it will get to six hours, and then it will get to two hours. As time goes down, the money will go up, but right now we don't have a lot of money. We need a lot of time, and we'll make it worth your while in the end. So some of those companies are giving me a percentage of the company, a portion of earnings. Some folks I have to show my worth, and then they're like, okay, I see it now. I'm like, well, now that you see it, let's rewrite these numbers. Let's rewrite how this package looks. My lawyer now is like, you don't go in for anything less than 25%. If anything hits my chest for less than 20%, I'm not even letting you sign it because he understands what I've been able to do, what I can do, and what I will do. He and my math mutual guy joked, but seriously, got insurance on my thumbs because of the work that I have to do on social, holding cameras, playing with computers. My daughter is like, don't shoot the door. All right, well, I think you look beautiful, basically. Love your outfit. Beautiful. Sparkles are the best. So anyways, it's what I hear. It's almost project-specific for each. Like I have a package, like I have a three-sheet that I can hand you, but that is for big brands where the work and the things that we're doing is some similar. So I pulled it and looked at it, and it was like, yes, yes, yes, no, no, no, yes, yes, yes, no, no, no, but the most was like, yes, but those packages are $12,000, $20,000, $25,000 a month or 100%. So it's like one of those things where are we doing 10% of my time? Are we doing 50% of my time? Is this something that's like I think about this as much as you think about this? So based on worth, based on time, based on value, and then that's why there's not a specific email number. You probably don't take projects that you don't agree with, right? I don't care what you think. Morally, yeah. And that's why at the end of the day, this is going to be a whole entire other podcast, but why I left my company, why I left Rom-Wad, and people are like, bro, what are you talking about? You guys were at the top. You were at the heights. Like you were probably doing pretty well. I was doing great financially, but everything else, suffering. I was dying inside. It doesn't matter. It doesn't matter. I love Rom-Wad. Thank you. Yeah, love. When it went to go on, I'm done. Everybody's like now that my non-compete is over and my NDAs are done, everyone's like, oh, we're doing it again? Like let's bring back Rom-Wad. Like straight up, go straight across and bow. Bring it back. Same name. Rom-Wad and kill. Same everything. Like do it all over again. And you say, no, I don't want to. Right? I know what it takes. Maybe if something else pops off in their house, it could be a lottery winner, and we have an extra $30 million laying around. Like I know what it takes to do what is going to make that company great, and it's $3 to $5 million from the start. And that's just apps and development and websites and to make it to what it needs to be. We built our first website and used a small local company to build the first app. Now it's a big company that's doing it. You know, it would be $300,000 a month just doing it. And a lot of that has to do with your timing too, right? Like apps were not extremely popular. They were becoming that way, but you didn't have to pay $500,000 to develop a Rom-Wad app. We were able to get away with it for probably two years off just our platform, off the website that we designed and created. You just have to go to the page, press play, video pop up. I mean obviously the app was – Who's the voice? Who's the guy's voice? His name is Daniel Head. I don't like him. He's just a yogi. Yeah, we – I would become so annoyed with that guy's voice because I was in such pain, and he was just – Giggling? Well, he didn't care. He was calm. Yes, yes. And now come out of the bound eagle. He's like oh my gosh. I am not coming out of this for a day. Who thinks he's obviously been doing it for like 30 years, right? So he doesn't feel the same as we do. He's only a yogi, so he's not a crossfitter, so his body is never tight. Yeah. He has no muscle soreness. Like he's not used to being bound up. Yeah, but then y'all would have like Noah Olsen and Chris Harris, and those guys are like bendy and extremely strong. But those guys are naturally, right? So A, they were friends of mine, but B, they were hypermobile. Yeah. So it was easy for us to showcase to them because the athletes that looked like them were like there's no way I can get like that, but I'm going to try, or maybe I can try. Right. To show up and do the thing. Well, the thing people thought, but that's what it was. It was like no, they're naturally built like that. Like mom and dad made them that way. You can get better though, 100%. You can get better, and ROMLOD was like, as much as my training was – ROMLOD was such a – just as much of my lifting was my ROMLOD. And if I didn't do it, I was worse, and I hated doing it. I hated doing it more than working out, but I was so much better. You did. Yeah. So you're not doing that again unless I win the lottery. Yes. Or you win the lottery. Yeah. You wouldn't do it. If you won the lottery, you'd do something you wanted to do. Correct, and that's not it. I mean, even the other thing inside of me is just like get out of the fitness space, right? Get out of the world of fitness. It's kind of all I've done since I got out of the other form of sales. So from a supplement store to Killcliff to ROMLOD, it's just been heavy for 10 years. Great connections, great people in there. Yeah. Well, I'm glad you're sitting in Killcliff, Texas, and we met hanging lights at a Christ Haven thing, which is funny, right? Donating our time. Yeah. That was cool. That was fun. I don't know. Let me pray for us, and we can jump off here. Lord, you've got to show up. We're not good enough to do it, strong enough. We don't have the right resources. We manipulate things the wrong way. Show up. Do what you're going to do. Use us. We're willing. We think that our plan is good, but you know that it's not as great as you probably want it to be, and we know that you have good plans for us. So lead us by the structure to protect our families and be with us and help us to be strong Christian men and do the same. Amen. Amen.