JOSH CONSUMER BEHAVIOUR PRESENTATION

The transcription is a conversation between the interviewer and Joshua about his consumer behavior decisions regarding electric vehicles (EVs). Joshua is a 19-year-old male living in an urban area who does not currently own a vehicle but is considering purchasing an EV. He heavily relies on the influence of others to educate himself about cars and their technology. Joshua believes EVs are more environmentally friendly than gasoline vehicles and considers the environmental impact when making a decision. While the environmental friendliness is important, other factors like reliability and price also play a role. Joshua is influenced by advertisements and media coverage that highlight the futuristic design and sustainability of EVs. He believes that EVs will become more popular in the future due to government regulations banning gas-powered vehicles. Joshua has driven a hybrid car before, which influenced his perception of EVs as a new and futuristic technology. He would recommend an EV t Okay. Recording, testing, testing. Okay, and then I'm going to start asking you questions, so just whenever you're ready. Okay. Awesome. So, Joshua, how are you doing today? I am doing fantastic. How are you doing? I'm doing very well. So, I'm just going to be asking you a few questions about, you know, your consumer behavior decisions for actually considering or purchasing electric vehicles. Okay. So, first, please tell me your age. I am 19 years old. Okay, and what is your gender? I am Irish. I am a male. Okay. And what is your current location? Urban, suburban, or rural? What was that? Urban. Urban, okay. Do you currently own a vehicle? I do not. Okay, and are you considering purchasing an electric vehicle for your next vehicle? Yes, I am. Okay, how much do the opinions of friends and family influence your decision to consider an EV? So, the environment surrounding me, I am not too informative or educated on cars, so I heavily rely on the influence of others to really educate me forward so I can make the best decision purchasing a vehicular transport automotive vehicle. Okay, and have you been influenced by seeing others drive an EV? Influence others, say that again? Have you ever been influenced by seeing others drive an EV? An EV. Electric vehicle. Yes, I have. There has been a wide surge of electric vehicles being made and driven on roads. And just because they are cool and awesome and they are very sustainable, I think that that has really influenced my decision to take part in the movement of what electric vehicles are made for. How would you rate the environmental friendliness of EVs compared to gasoline vehicles? On a scale of what? Like, it's less environmentally friendly, more environmentally friendly, like compare the two. Is there like a scanning factor? No. Okay, I would say comparing them to gasoline vehicles, they are way more environmentally friendly. Gas powered cars, they have a bunch of emissions, you know, and that's very unsustainable to the environment. And that's something that I, as an electric vehicle owner, I want to be in the future, that's something I want to, you know, take part of. Okay, and how important is the environmental impact of a vehicle in your decision making process? The consideration of an environmentally friendly product is not number one, I'd say. I'd say number one would be for viability and how strong it is in terms of getting me from point A to B. I would say environmentally friendly sustainability in the movement, it's, you know, making is one of the top factors, but it wouldn't be number one per second, if that makes sense. Okay. How knowledgeable do you feel about EVs and their technology? Honestly, I don't very, like I said, I heavily rely on the influence of others to really help me make the best decision for a car. So I would say I'm not so knowledgeable on the fact that, you know, the components of what an electric vehicle may offer versus a hydrogen gas vehicle. I know how gas-powered vehicles are, like, it has a reputation for being bad, and I sort of have this associative knowledge, if that makes sense. Okay. How aware are you of the government incentives and rebates available for purchasing an EV? As I do not know the actual, like, the number of value numbers that, you know, that you are offered, I know that it is a big fraction of the cost of what a, you know, for example, a Tesla vehicle may have, and, you know, that really incentivizes others to, you know, buy products that are environmentally sustainable to be sold. What was the form I was just using? APA. Does that make sense? I'm sorry. Yeah, it makes sense. Okay. What are your main concerns or considerations when thinking about purchasing an EV? What are my main considerations, like I said? Concerns or considerations. Concerns or considerations. Yeah, when thinking about purchasing an EV. Like I said, it's the, you know, it's the reliability factor that it offers, and, you know, the benefits that come with that. For example, it could be price, you know? The incentives from the government, you know, that is a big one. I totally forgot about the rebates and stuff like that, but that is incentives that would make me buy an electric vehicle versus a gas-powered vehicle. Okay. So, yeah. And the benefits that come with it. Nice. How much do advertisements and media coverage influence your perception of EVs? Media coverage? Just give me an example. Like advertising. Okay. I believe that advertising, like EVs especially, it tells a story. The story behind it advertises differently than a, like a gas-powered vehicle would say. And with the values that come with it, I think there's like this sort of emotional connection that makes you side with electric vehicles more than gas-powered vehicles because, you know, one, they're the future, you know? Very innovational technology. Number two, like I said, advertising, that, you know, environmentally friendly factor that, you know, really comes with it. Number three, like, just the sleek design, honestly, like Cybertruck, for example, makes you feel like you're on a different world, like you're on Mars when you're sitting through the red stand there. So, yeah, I feel like those sort of factors really, really describe... Sorry, I'm sick. I'm not doing my best. But did that sort of conceptualize your question? How advertising really influences the decisions I make or the media coverage I do or I view on my own? Yes, it helps. Okay, okay. Do you believe that EVs will become more popular in the future? I do believe that electric vehicles will be more popular in the future because of legislations being passed to ban gas-powered vehicles on the road. So, this will really incentivize users to switch their cars because, yeah, gas, gasoline cars and, you know, depot millers and stuff like that are slowly being shut down, if not being converted into electric-powered... What do you call those again? Depot millers. The gas station. Yeah, they'll turn into electric stations, I guess, in order to adapt to the current legislations that may be being passed or the bills that, you know, Quebec or Canada may be imposing on a federal scale. So, with that, there's going to be more electric vehicles being on the road and thus more gas-powered cars being, maybe reinvented. You never know. Maybe being reused, replacing the engine, if that's possible. I'm not sure. Like I said, I'm not very, you know, informative or educated on the topic there, but yeah. Okay, cool. Have you ever driven an electric car? I have driven... Oh, you know what? Yes, I have. I've driven a... Are those Q7s? Hybrids? Yes, hybrids. I've driven a hybrid before. I haven't driven an actual fully electric vehicle yet, but it's something that I do plan on doing in the future. Have you ever driven a golf cart? A golf cart? Yes, I have. Okay, I'm putting yes. So, how did your experience influence your perception of EVs? How did my experience driving them? Influence your perception of electric vehicles. Driving, right? Yeah, how did your driving experience or your experience influence your perception of EVs? Comparing it to a gas-powered car, I think, you know, your perception is sort of changed where, like, it's this brand new technology being presented in front of you, and it's like, wow, you know, this is so different how you can operate a screen, right, and it's various settings of what a car could do. It's really pushing the boundaries of the vehicle itself compared to, like, a gas-powered vehicle to some extent, and the perception I would have, you know, like, this is a very futuristic design. We're heading towards a more futuristic sort of world now where, you know, everything's becoming more simplistic. It's easier for the consumer to operate cars. Is that it? Yes. Yeah, okay. And finally, would you recommend an EV to others? I would definitely recommend a vehicle to others, especially if they're, you know, maybe on the line of buying an EV versus, like, a used gas-powered car. It's just more sustainable in the end in terms of, you know, just environmentally friendliness, in terms of price, you know, putting it in your battery charger and it's taking around 30 minutes, only $80 compared to, like, $250 on premium gas or something, right, and it's just, like, cheaper in the end, in a sense, right? So, yeah, I would definitely recommend someone who's definitely on the line or, you know, looking to buy an EV to, like, really incentivize the purchase, especially when the government offers you incentives to do so. So, yeah. Very good, Josh. All right. So, I'll thank you for your time and your participation in this survey. Yeah. And, yes, thank you very much. You're welcome. I'll see you in Hollywood, man. Yes. Amazing, and have a great day. You too, man. Thanks. Thank you.