Introduction to Effective Communication

Effective communication is the exchange of ideas, thoughts, and knowledge to ensure clarity and understanding. It can be verbal, non-verbal, written, or visual, and can happen in person, online, or through various mediums. Communication must be clear, correct, complete, concise, and compassionate. Poor communication can lead to significant financial losses for companies, while effective communication can result in higher shareholder returns. Hello and welcome everyone. I am Ms. Navalnaghi from Assam Agricultural University, Jorhat, Assam and today we are going to learn something about effective communication. Effective communication is the process of exchanging ideas, thoughts, opinions, knowledge and data so that the message is received and understood with clarity and purpose. When we communicate effectively both the sender and the receiver feel satisfied. Communication occurs in many forms including verbal and non-verbal, written, visual and listening. It can occur in person, on the internet, on forums, social media, websites, over the phone, through apps, calls, videos or by email. For communication to be effective it must be clear, correct, complete, concise and compassionate. We consider these to be the five C's of communication though they may vary depending on who you are asking. While the effectiveness of communication can be difficult to measure, its impact is hard to deny. According to one study surveyed companies in the United States and United Kingdom with at least 1 lakh employees lost 62.4 million per year on average due to poor communication. On the flip side, companies led by effective communicators had nearly 50% higher total returns to shareholders over companies with less effective communication at the head. That is all for today. We will meet again for another session on effective communication and learn something more about it. Thank you.