02 TPE Foreword-converted

The author of the book "The Toilet Paper Entrepreneur" decided to write his own forward because it was too controversial for others to write. He describes the attributes of a Toilet Paper Entrepreneur (TPE), including the importance of beliefs, passion, taking action, focusing on strengths, using ingenuity, dominating a niche, balancing long-term focus with short-term action, and being unconventional. The book aims to inspire those who resonate with these attributes. The Toilet Paper Entrepreneur. Forward. So everyone told me I had to get some big wig to write the forward to my book. Turns out my book is just a bit too controversial, a bit too blunt, and may have a slight amount of bathroom humor. In other words, no forward. But I am a Toilet Paper Entrepreneur, TPE. I get it done. So I wrote my own damn forward, which is a crash course in the attributes of the Toilet Paper Entrepreneur, what you must embody if you are going to be one of the people who makes it in business. Here are my top eight TPE attributes. One, TPE cultivates a powerful foundation of beliefs. A TPE knows that success is nearly 100% determined by his or her beliefs, not education, means, or circumstance. When TPEs believe they will achieve something and they back it up with relentless, persistent action, it will happen. Two, the TPE has passion. A TPE always unequivocally works in his or her field of passion. The passion might not be obvious or apparent to an outsider, but it is to the TPE. Three, the TPE slants toward premature action. A TPE will take action over sitting still every time. Taking action too soon may burn them, but inevitably TPEs are rewarded for taking action too early rather than too late. Four, the TPE is extremely great at extremely little. The TPE discovers his or her few strengths and exploits the living hell out of them. Whatever he or she sucks at gets outsourced. Five, the TPE uses ingenuity over money. Money can be like a drug temporarily covering up all your problems. Money allows you to do stupid things without painful consequences, hence keeping you stupid. The TPE knows that entrepreneurial mastery is determined by ingenuity and razor sharp focus. Six, the TPE dominates a niche. The TPE chooses a market wherein the competition is weak or does not offer the angle of products, services, or values that the TPE can. Then the TPE dominates that niche. Seven, the TPE marries long-term focus with short-term action. The TPE knows with absolute certainty where his or her final destination is, but doesn't have a detailed play by play on how to get there. Instead, TPEs take action in the short-term 90 day increments to make substantial progress. Then they reevaluate their goals, create plans for the next 90 days and execute them. Eight, the TPE is not normal. TPEs are risk takers. They're a little weird and possibly a little crazy. They're definitely different. TPEs do not adhere to rules or abide by social norms. They bust the status quo wide open. Do you see yourself in this list? If you do, or if you just wish you could, this book is going to rock your world.