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Phil Knight's story with Nike shows the importance of perseverance and taking risks. In his book, Shoe Dog, he encourages others to not be discouraged by criticism and to keep pushing forward. Nike's slogan, Just Do It, captures this same spirit. Phil Knight's journey with Nike is a testament to the power of execution and perseverance. As Phil stated in his book, Shoe Dog, let people call your idea crazy, just keep going. Take calculated risks and execute your vision. Nike's tagline, Just Do It, embodies this spirit.