However Reebok-s stylish 1

Reebok's stylish designs in the 1980s threatened Nike's market share. To bounce back, Nike signed Michael Jordan and created the Air Jordan line, which changed basketball shoes and sneaker culture. This success helped Nike become the world's largest sportswear brand, valued at around Rs 12 lakh raw. However, Reebok's stylish designs captured market share in the 1980s, pushing Nike to the brink. Phil signed emerging basketball star Michael Jordan, launching the Air Jordan line, which revolutionized basketball shoes and sneaker culture. The brand's success with Air Jordan helped Nike reclaim its market position. Expanding globally in the 1990s and diversifying its product line, Nike solidified its status as the world's largest sportswear brand, with a valuation of around Rs 12 lakh raw.