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Dead Weight EP001 – "This Ain’t Gonna Be Pretty" This is the episode that sets the tone. No fluff, no fake motivation, just truth. Matt opens up about life inside a local prison—working 24/7, losing himself, nearly losing his marriage—and what it’s like when the weight of the world feels permanent. This one’s for the guys who wake up angry, tired, or numb. You're not alone. You never were. This ain’t a brand. It’s a war.