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In this episode of Dorm Room Discourse, “Swipe, Scroll, Spend: The Power of Influencers in the New Age of Consumerism”, we discuss the new era of digital marketing, where social media influencers hold immense power over consumerism. Platforms like Instagram and TikTok have transformed ordinary individuals into influential marketers, shaping our purchasing decisions and framing our perception of brands. Through the strength of storytelling and emotional rapport, these influencers establish a sens
