Podcast Presentation

AI is being implemented into business and becoming an everyday use in marketing. Companies are looking for people with AI knowledge and experience to improve their marketing strategies. AI may eventually be required for hiring. There are ethical implications of AI, such as bias and privacy concerns. Trust in AI is not yet perfect, as it can provide false information. Companies need to ensure they use AI responsibly and consider security issues. Job loss due to AI is already happening, and it is advised for individuals to quickly learn how to use AI effectively. Hi, I'm Jackson. I'm Medina. And I'm Danny. And this is the impact of AI in marketing. So this podcast, we're going to be talking about a variety of topics, but the first one, Danny's going to lead with just how AI is being implemented into business. So far, AI is kind of becoming an everyday use type of thing in marketing, and most companies are asking for people to come into the business with ideas of how marketing works and how they can contribute it to their marketing strategies and marketing plans, and just kind of using that to build up on a better marketing strategy overall for a company. Right. In your opinion, how often do you think it's going to be implemented into businesses today? Do you think every company will have it, or is that at least trying to implement it right now? Some businesses are already making whole points to introduce entire plans from Harvard and other small companies that are working from different schools to have programs that teach you how to use AI in the common space of the business, and wanting you to understand how to use it to not just do your work, but make your work better. Right. And you think companies are going to require AI experience when hiring people? I think eventually, everybody's going to get the question of, do you know anything about AI? Do you know how to use AI? Have you used AI for your business? Have you done stuff with it? And I think it's going to become a big thing in the future, and not even the future, now. Yeah. What time frame would you say it would be fully in? Maybe five years of 100%? I mean, you've got to think. We started out with doing everything pen and paper, and then we slowly integrated to computers, so I think we're going to slowly take the jump from just using computers to better email and get information, communicate with business partners and stuff like that, to being like, use your computer to literally do your work. Right. I kind of disagree with you just a little bit there, because I feel like with technology just advancing so quickly, and people just always on the go with it, I think AI will be implemented a lot faster than other things. Yeah. I think it would be interesting to see the stubbornness of CEOs and how they come out if you're like an old guy who doesn't really understand it, if he's just going to completely go one day and say, no, we're not doing that, versus more innovative, younger companies might almost have no employees and just have one CEO just have the AI do everything. I think we'll see a transition to it, but I do think you're going to have those companies that are going to not want to do it, because they're going to want to wait and be like, we want to make sure this is what we want to do, or, oh, no, I'm stuck in my ways, I'm not doing that, and then you wait until that guy retires, and that whole company is a shift of purely using AI to do certain things and really just excelling in it. Yeah, I agree. Medina, do you want to talk about implications of AI? Oh, yeah, for sure. So I think one thing that marketers are definitely going to have to look at is ethics. AI kind of opens the door for a lot of questions ethically, and one thing that I saw in an article by Pollux was he talked about bias mitigation, which is basically just like AI will see what the person who's programming it is doing it and realize, okay, they want this type of person always, so I'm always going to push this type of person in front of them. And the problem with that is just you see that won't create variety, and that'll also lead to just... Do you think companies could possibly have to deal with some backlash from AI? Oh, yeah, for sure. I mean, if they don't take into consideration the moral principles, they'll definitely have some issues. Was there a common moral problem that you maybe came across in your research? The biggest one was definitely just biases. The programming will always kind of do whatever the... But the programming will always be biased, so you have to look at who's programming the AI and who's dealing with the technology, because they ultimately have held it accountable. Right. How trustworthy do you think the AI is for companies to bring on? It's not perfect yet. It's not perfect. There's a lot of things that need to be tweaked. For instance, maybe you think it could give false information? Oh, yeah, for sure. I mean, one big thing that I saw was just AI is almost like a human in the sense that it doesn't know everything. It makes inferences, and a human can be wrong, so can AI. Right. So do you think that you'll... I think I stated earlier a little bit, but do you think a company would trust AI to the point where they just post something without really checking the information? I mean, they do that now without AI, so I think... I still... Yeah. And the scary thing about that with marketing is just like you can see like mass scale misinformation would be really bad for a company. Yeah. I don't think it will ever get to the point of just fully entrusting AI. I think, especially like CEOs, especially... I would not want to just say, let someone else do it entirely. I have no idea what they're talking about. Do you think that there could be any like privacy or security issues that come with the free part? Definitely. I mean, one thing you have to look at is just like there's a lot of data collection that comes in with AI, and you have to find that balance between like, you know, making sure consumers have a personalized experience and also like keeping their data private, because not everyone wants all their personal information. Right. I think that's definitely a big concern is just overall security of it since you put so much trust into it. For sure. And also it's like, I mean, we'll get to the flair of my point, but it's like at what point does it just become its own employee? Exactly. Too much. And I think that's where we can like kind of just back to my points talking about how companies are requiring it. I think it's like having these courses in places to teach people like, this is how we should, we should use it, but let's use it correctly. Let's not, let's not accidentally post something that's highly inappropriate on our main marketing campaign or cause something where we all have to publicly apologize a million times to hopefully get forgiven. Do you guys think that it would only take like one instance of something like that happening for them to just completely get rid of AI on the whole? I don't think they would. Or do you think it would be like maybe more limitations and be more careful with it? I think we've already seen some of that in modern day where people are already kind of abusing AI. Yeah. Like the whole scandal of people like literally making pornographic images with like AI, I think it's already a big issue, but people still use AI. I don't think at this point it's going away. I don't, that's just how we'll be used, implemented and corrected. It's just continuing to grow. Like if you've ever seen a Microsoft paint, I think, or Photoshop, there's AI features now. It's an ever growing thing. Right. The biggest thing I think marketers need to look at with just everything that comes with the implications is there's just a lot of liability. And if they don't, if they're not responsible and take a lot of things into consideration and kind of work out those kinks I mentioned, it's never going to, it's always going to cause problems. Right. One thing that just came to mind, do you think there would be like ageism suits for people that like maybe an authority that aren't familiar with it and like can't get jobs because they're not familiar with it? Do you think that's going to become a problem? I think it would. I think it's such an easy thing to use. I think it would be hard for that to happen. Like given if you have no idea how to use a computer. Right. Yeah. You're not in the executive office if you can't work on a computer with a computer. Right. But like I think like I think you'd have like the issue of maybe companies that purely based off of paper, they would struggle to get into the AI. Yeah. Yeah. I mean how many companies are left like that though that only work pen and paper? I mean you got to think about it like that for sure. Anything else you want to add about the SEO thing? The last thing I would just say is marketing teams definitely need to look at there's a lot of security concerns that come with having AI. Because some people you know might feel uncomfortable with like a certain amount of data being out about them. Because I mean like the whole like TikTok scandal that came out over the summer. You see people they were people were so upset about the lack of data security. And if companies want to keep consumers and if marketers want to you know not cause too many big waves, they're going to have to realize that they need to buckle down on security. Right. I think we kind of touched on it a little bit but like you talked about a big thing we talked about that Jackson is going to be really keyed on here is a job loss. Do you think people due to AI being so important could start losing jobs? Yeah. Yeah. That's my whole question. I definitely think it's already happening. If you I think any advice I would give to someone who's going into a job is get to know how to use AI quickly and how to use it well. Because like we already talked about every job now probably in the next five years is going to require some sort of what do you bring to the table in terms of using AI. Because AI can mostly do what humans can do on the whole. Especially you know like one of the articles I looked at was from Wright and it was how AI impacts jobs. And it's showing that in terms of ethics it's becoming more of like a legal issue. But in terms of employees it's definitely hurting employees right now. But I think in maybe the next five years it will help them if they can get familiar with it and kind of. Do you think it's hurting people because they don't know how to use it or they don't want to use it? I think it makes it easier to do. But I think it's more you know why are we hiring someone when AI can you know do this type of paper. You can just as a manager type that in anyway. I think one thing like kind of in the scope of marketing that comes with this is just like how is kind of how you mentioned like AI is almost an employee in and of itself. So how is that going to affect marketers because that's obviously a very person dominated job. Right. Yeah I definitely think it's going to have in my opinion it's going to have a negative impact. I mean you see it almost like a mild version of it is like self-checkout. You know like those are pulling people out of business. No one's there. And it's easier and it's cheaper for companies. So it's hard to blame the companies. That's true. I mean how much money do you think is going to be lost to companies that like put all that money into marketing and then they're like oh I can replace that with AI. Yeah and that's why you know you need to say like I can do this better than AI or else there's no point of even doing it. You can just type it into a computer. It goes back to kind of what you talked about in class like AI is very like mediocre. You have to be able to elevate it. Right. But I think that's where like especially people in marketing are going to have to come in clutch because they're going to have to be able to take what AI does and elevate it and make it better because that's how they're going to have job security. Right. I mean it would just be a job that doesn't require that much technology. Yeah. But even if it's like you can still go to like. I don't think any job is going to be safe. Like you could even set up an AI to go get cards for you. Yeah. Or like. Yeah. Like it's crazy how they can just. Maybe like I think like Doc or something. Oh yeah. But in terms of like maybe like a lawyer like. Or you know like really anything. I think other than anything without physicality that's probably the next step is having like you know we already see like robots and stuff. That's true. But even. I think they really couldn't like touch like most sciences. Right. Like I think AI would like. I think that's one field because like that's all experiments and like actually needing to do it yourself. That and the vast importance I think would be hard for like a patient to come in and just say AI can do it for me. You know. Or like maybe like a pilot. It'd be hard for you to say no there's no pilot. Just have the computer you know fly the plane. I think it's. It also is like the severity of. You have to be way too scared to have it cut out. Yeah. I feel like. Yeah. Go ahead. I think jobs with like that require emotion. Like writers. I don't think AI can replace writers. Right. Just in the sense that it's like that you know computers can only mimic emotion so much. And that's all it is. It's mimicking. You don't feel it. Right. And that's a great point because that speaks to the job loss. And there's a huge writer's strike that's going on because of this. Because people are. They don't want AI writing for them. And they're all. They're all. It was bad. It was really bad. So it's. It's evidently obviously becoming an issue. But I think if employees can fight back enough. I think you know. It's going to. It's going to change. I think something that was cool. South Park. If you've ever seen it. Their latest season. They literally had no episode where they went over AI. And they had the last bit of it be all written by AI. It was terrible. It was like the worst part of the episode. Really. They're so janky. Yeah. Yeah. And like. No emotions. It also like made the. Like the animations for it. And it was just. You could tell it's like. Stuff the guys would always do. It made it like look weird. And then they put their final punches to finish the episode. You could tell a different side of it. In terms of like responsibility of how it's handled. Do you think it falls more on the employee. Or like the boss. Like if you. Like do you think an employee could almost. I think it's both. Yeah. I think the boss. Well I think employers need to be lenient. Yeah. And kind of. But I think employees. Especially like. Just like. Marketers. Because we're talking about marketing. Just like. I think they need to be able. To elevate. What AI can do. And like make themselves seem better. I think that's the only way. That. They're going to be able to keep their jobs right now. Because business is definitely one of those things. Where it's like. AI could. A hundred and ten percent. Take over. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. 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