MCCLURE TV COMMERCIALs

They said you wouldn't do it. They said you'd give up. But fall is here. And your car has a 650 pound pumpkin on it. Fall hard at Dunkers. Schneider Electric and Aviva want you to see the impact before it happens and discover issues and opportunities before they present themselves. We are disrupting the industry to create an integrated community, centralizing and sustaining assets and empowering humans more than hardware. With EcoStruxure's power plus process, the future is now. Systems, people, data. Let's get it together. Let's make it for life. Healthcare is capable of incredible things. Yet, as it stands today, our healthcare system needs to change. It's too complex and too costly. The pandemic has only further exposed these challenges. But simply recognizing the problem isn't enough. We need solutions that bring real and lasting change. As an industry leader, we have the opportunity to work closely with healthcare professionals in different ways and set new standards for the entire system to make it more affordable and efficient. This is no small task, however. It will take ambitious ideas and an unwavering commitment to create meaningful change. And that change is already underway. Like creating a different kind of service model. One that connects you with a signal point of contact committed to helping you resolve your issues faster. Using technology to simplify and accelerate prior authorizations. Creating self-service tools that will reduce administrative tasks and save hours of office time so physicians can spend more time on patient care. Revolutionizing the way data powers actionable insight to create a more comprehensive story of a patient's health. And that's just the beginning. We're changing the system for the better and helping people live healthier lives. So for the TV commercial as opposed to the PSA, you can get a little more expressive with it because at that point you're not just presenting information you want the people watching it to come away with. But you want them to be willing to spend money on this thing. And so coming across as both quirky and likable is more of a concern. Now, for this particular one, I chose three commercials that would sort of get me in three different genres. Of course, there's the Dunkin' Donuts one, which is more akin to what you'd think of when you hear of TV commercial for product. Very fun, very silly, and lighthearted. Then we had the Schneider Aviva, which was much more professional and dignified, as was noted in the copy. More business than what would come to mind when you think television commercial for a business. And then sort of perfectly in the middle with the manifesto for healthcare. Serious, but not too serious. Now, for each of these, I was trying to balance sort of character with not coming across as too phony, too chintzy. I don't know if I necessarily succeeded. With the second one, my favorite out of the three would have to be the first one for Dunkin' Donuts. Just because there was more opportunity to get a little wet and wild with it. And I think it sounds the funnest out of the three available. I think I didn't go far enough with it with some of these. But again, my strength lies in my articulation and my clarity. So hopefully for these upcoming ones, I can explore this space a little and not lose the clarity. But find something that, find a way to be more expressive without sacrificing that.