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MCCLURE POLITICAL ADs

MCCLURE POLITICAL ADs

Luke McClure

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Can Sharon Broom keep Baton Rouge safe? Her record says no. Sharon Broom voted to reduce prison terms for violent criminals. Sexual offenders, human traffickers, stalkers, even terrorists. Sharon Broom voted for light sentences for heroin dealers. Broom voted to let armed robbers out of jail early. Baton Rouge is already one of the most dangerous cities in America. Sharon Broom would make things worse. A city that is unsafe will never be a city united. Stop Sharon Broom. Surgeons and their patients know the importance of trust. In the operating room, patients trust their surgeon to make the right call when they can't. That's why surgeons are supporting Mark Kirk for United States Senate. Because they know he can be trusted to make the right calls in Capitol Hill. Mark Kirk has fought to improve health care with legislation aimed at improving quality and access to care. Stopping cuts to Medicare and ensuring the government doesn't interfere with decisions made by you and your doctor. Whether it's creating jobs, fighting waste, or making sure you keep more of what you earn, Mark Kirk can be trusted to be a voice for you. Not a rubber stamp for a political party or special interests. Mark Kirk has earned the trust of surgeons and you can trust him to do what's right for all of us in the United States Senate. American College of Surgeons Professional Association's Surgeons PAC paid for and is responsible for the content of this advertising. 202-672-1537 Not authorized by any candidate or candidate's committee PAC. So political commercials are interesting. Because it's the only sort of ad that you'll ever get where you're trying to sell someone on not doing something. I'm not gonna lie, this one felt a little dirty. But I think the main point here in a political reading is not so much... I mean, you definitely want to focus on the positive and or negative aspects of the candidate. But more importantly, you want to get the candidate's name and ears. Because at the end of the day, most voters don't do as much research as they should. And if they can remember a name, that's usually the one they're gonna put on the ballot. Now, out of my two readings... Well, I like my first one better. I think my second one is probably more effective. I wanted to get into the swing of sort of a muckraking ad just because at some point it may come up in my career. But overall, I think I was better at selling than condemning. It's odd because throughout the analysis process of the political ads, I found that when I was reading a copy of some of them... If I didn't find that I personally believed in the message to a very, very big extent, I couldn't really invest myself in it. I don't know if that's just a me thing or if it's a voiceover artist thing in general. But just for me, if it's something that I don't believe in, I don't feel comfortable putting my voice behind it. What I found out the most, though... What made the second one better than the first, I think, in my eyes is... The second one had a lot more variety and color than the first. The first was simply a fear-mongering, scare-tactic ad, while the second had more I could play with. I don't know. I don't think I'll be doing much political ads if I can help it. This whole process just made me feel dirty.

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