Stop writing fancy subject lines

The speaker advises against using fancy subject lines in cold emails. They suggest that recipients prefer quick, concise subject lines that immediately grab their attention. The speaker also warns against using overly fancy or attention-seeking subject lines, as they are unlikely to result in more email opens. Stop writing fancy subject lines. No one wants to see a fancy subject line when they get a cold email. They want something that's quick and concise and grabs their attention off the bat. Don't be fancy and say, hey, I saw you in my dreams last night. It's not going to get you more opens.