Ally_LeanneNoelleSmith_ExclusiveArtistsAgency

Ally Bank was created to be a better bank with competitive savings rates. They realized that many people were not prepared for emergencies, so they introduced Buckets and Boosters, tools to help people save and change their saving habits. Buckets help organize savings goals, while boosters automatically move money to savings. This data informed targeted campaigns to support customers' goals. Despite challenges, customers continued to build towards their goals. The product evolved with new features and rewards for progress. Ally Bank is committed to being an ally to customers' saving habits. Ally Bank began because the world didn't need another bank, it needed a better one. Ally Bank began because the world didn't need another bank, it needed a better one. And a big part of being better meant giving customers one of the best savings interest rates out there. And a big part of being better meant giving customers one of the best savings interest rates out there. But great rates alone won't grow someone's savings. But great rates alone won't grow someone's savings. In fact, the majority of Americans, including our customers, were unprepared for life's emergencies. In fact, the majority of Americans, including our customers, were unprepared for life's emergencies. So to live up to our name and be a true ally of our customers, we didn't just give them a better rate, we gave them a better way to save. So to live up to our name and be a true ally for our customers, we didn't just give them a better rate, we gave them a better way to save. Introducing Ally Bank's Buckets and Boosters. Introducing Ally Bank's Buckets and Boosters. A new suite of tools designed to change people's behaviors, building stronger, lasting saving habits. A new suite of tools designed to change people's behaviors, building stronger, lasting saving habits. Launched in February of 2020. Launched in February of 2020. Buckets organize people's money into categories, helping them to visualize their savings goals. Buckets organize people's money into categories, helping them to visualize their savings goals. They can give their buckets names based on the things they're trying to save for, like a new car or a family trip, making it personal and goal-oriented. They can give their buckets names based on the things they're saving for, like a new car or a family trip, making it personal and goal-oriented. While boosters help them grow their savings by identifying and moving safe-to-save money automatically. While boosters help them grow their savings by identifying and moving safe-to-save money automatically. Turning passive savers into active goal achievers. Turning passive savers into active goal achievers. While yielding a treasure trove of first-party data about people's hopes and dreams. While yielding a treasure trove of first-party data about people's hopes and dreams. Which went on to inform our highly contextual product adoption campaigns. Which went on to inform our highly contextual product adoption campaigns. From helping them cope with the stresses of the holidays, to ensuring they're prepared for the unexpected. From helping them cope with the stresses of holidays, to ensuring they're prepared for the unexpected. To recognizing the end of a year filled with unprecedented challenges. To recognizing the end of a year filled with unprecedented challenges. Despite the chaos and uncertainty, customers were still building towards their goals. Despite the chaos and uncertainty, customers were still building towards their goals. So we shared a silver lining worth celebrating. So we shared a silver lining worth celebrating. After a successful debut, we kept a good thing going through the years that followed. After a successful debut, we kept a good thing going through the years that followed. Diving even deeper into cultural insights and saving behaviors. Diving even deeper into cultural insights and saving behaviors. Behaviors that helped us evolve the product itself, with features like target dates and amounts. Behaviors that helped us evolve the product itself, with features like target dates and amounts. Giving us a whole new data set to help motivate and reward their progress. And when they meet their goals, we help them with what's next. Giving us a whole new data set to help motivate and reward their progress. And when they meet their goals, we help them with what's next. Now that's being an ally to our customers and their saving habits, every step of the way. Now that's being an ally to our customers and their saving habits, every step of the way. We even have the buckets and boosters to prove it. We even have the buckets and boosters to prove it.