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Part 1

Part 1

Leticia Barba

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The speaker discusses the importance of leadership in leading remote teams and highlights the significance of understanding the human aspect behind every screen. They emphasize that leadership should come from the heart and that cultural intelligence is a secret weapon for leaders. The speaker shares their experience of leading teams across 11 countries and emphasizes the need to lead with empathy while still setting boundaries, especially for women. They stress the importance of genuine human connection and listening to and empowering the team rather than micromanaging. The speaker also shares a story about transforming a client's office into immersive environments to inspire innovation and create real change. Part one, leadership from the heart. Let's kick this off with something I wish more people talk about leading remote teams. It's not just about tasks and deadlines. It's about understanding the human behind every screen. Leadership comes from the heart. In my journey from overseeing multimillion-dollar projects to managing teams from an editorial house to a global company, I learned that cultural intelligence is a leader's secret weapon. I have worked across 11 countries, and you know what really stuck with me? It's learning to lead from a place of empathy while still setting boundaries. And believe me, setting boundaries as a woman can sometimes feel like you're walking on a tightrope. And when I say lead from the heart, I mean lead with a mix of data, precision, and genuine human connection. Your team doesn't need another boss barking orders or micromanaging them. They need someone who listens, adapts, and empowers them. You can't afford to be wishy-washy. Your team looks to you for direction and your confidence to be clear. Let me tell you a quick story about an innovation day in Guatemala that changed everything. I transformed a client's office into two distinct environments, a neighborhood store and a supermarket, choosing the latest technology, VR, and sustainable materials. Why? Because PepsiCo needed to see their brands through their customers' eyes. The traditional strategies weren't working, so I created an immersive experience that did more than impress. It inspired. As a result, higher sales and a client who learned to trust innovation. That's leadership, creating moments that spark real change.

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