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Ashwita Kutum believes that AI can be ethically used by companies to boost sales and reputation. However, this raises concerns about privacy for American citizens, who may have their personal information accessed by these platforms. The main cause of privacy breaches is the lack of safeguards on social media sites regarding the collection and usage of personal information. Ethical design in social media should prioritize user well-being and autonomy while adhering to basic principles. Measuring user behavior modification is key to ethical design, as well as analyzing the positive impact on user experience. People are becoming more aware of how their personal information is used, especially for advertising. Data collection on social media platforms can lead to ethical issues regarding consent, transparency, and personal privacy. The scandal involving Facebook and Cambridge Analytica highlighted the risks of personal information being mishandled. Unclear privacy policies also contribute Hello, this is Ashwita Kutum. My opinion about the ethical use of AI is that the usage is unique and a good thing for companies that are trying to boost their sales and reputation. It raises the big question of where the privacy in American citizens live has gone and how they would even be able to retrieve it back. Especially in these trying times, its ethical implications are immense when we consider that these platforms often have access to our most personal information. The first and foremost cause of privacy breach is the low standard of private information safeguards placed on social media sites regarding the collection and usage of individual information. Ethical design in social media addresses the design and development of social media platforms to ensure social media focuses on the user's well-being and autonomy while adhering to the basic principles that govern the design and development of technology. A major component and one believed is the most vital to ethical design is the measurement of user online behavior modification that these platforms enhance. The key measurement for performance shows how to change the user's online behavior and how much time the user spends on the social media platform. The use of metrics is to examine social media interactions. Additionally, a value and ethics view are the analysis of its positive impact on the user experience rather than its reinforcement of predictive behaviors and unavoidable efforts such as excessive screen time and mental health problems. As of late, people have begun to be hyper-aware of how their personal information is being used, especially when it comes to advertising. On many social media platforms, data is often collected even as a way to create a profile of the person for advertising purposes. While this can increase the highest effectiveness and how it is shown to fit, it can also bring about a lot of ethical issues in relation to consent, transparency and personal privacy. The scandal of the social platform which is called Facebook that was known to have happened with Cambridge Analytica when handling the private information of hopeful clients. These kinds of sites smoothly allow the personal information to leak to the public, leading to cases such as identity theft and even scams, which can result in fraud or loss of data. Moreover, unclear privacy policies greatly exacerbate people's anxiety about their privacy, which is why a trust factor may be damaged between users in these websites. In order to compromise with these ethical predicaments as well as to maintain data privacy ethically in AI-based targeted advertising on social media platforms, there can be several alternatives. Among them, one of the solutions can be the enforcement of intricate legislation to demand explicit permission from the users before the personal data is used for ad targeting. Thank you.
