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People often focus on what the audience thinks of their talk, but the speaker in this transcription emphasizes that they care more about what the Internet thinks. They believe that many people make the mistake of speaking to the audience in front of them instead of considering the potential online viewers who will help their talk gain visibility. The speaker mentions that attention spans have drastically decreased since 2009, and suggests that TED talks should be kept brief. They even share a joke about expensive balloons and inflation. Wow. What an audience. But if I'm being honest, I don't care what you think of my talk. I don't. I care what the Internet thinks of my talk. Because they're the ones who get it seen and get it shared. And I think that's where most people get it wrong. They're talking to you, here. Instead of talking to you, random person scrolling Facebook. Thanks for the click. You see, back in 2009, we all had these weird little things called attention spans. Yeah, they're gone. They're gone. We killed them. They're dead. I'm trying to think of the last time I watched an 18-minute TED talk. It's been years. Literally years. So if you're giving a TED talk, keep it quick. I'm doing mine in under a minute. I'm at 44 seconds right now. That means we've got time for one final joke. Why are balloons so expensive? Inflation.