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Introducing the new Viv lipstick, available in six vivid shades of red. Each shade is more vibrant than ever before, with one being as red as a fire engine and another as red as a rose. These Viv shades range from pink to plum and offer a brighter and more lustrous appearance. The lipstick now has a new formula that provides a depth of color and ensures that it stays on for a long time. Viv is also known for being comfortable and never drying, keeping your lips soft, moist, and smooth. Choose your favorite shade and experience the vividness of Viv lipstick for yourself. Never before a lipstick so red, an exciting new lipstick, new Viv. In six of the most vivid reds any woman has ever worn. One shade is redder than a fire engine, another shade is redder than a rose. Exciting new Viv. Viv shades, from pink to plum, look brighter, more lustrous. Because a new way has been found to give depth of color to lipstick. And Viv's bright color stays on. Viv is the comfortable, long-lasting lipstick, never drying. Viv keeps your lips soft, moist, smooth. Choose your favorite from six vivid shades. Try Viv on your own lips. See what Viv, the really vivid lipstick, can do for you.