Recording 2

Apple's business mission is to create an open-ended operating system for their products to boost sales. Samsung advertises the advantage of their open-source operating system, which Apple lacks. By offering this feature, Apple aims to attract new customers. The goal is to drive Apple product sales by creating a specific open-ended operating system. The objective is measurable as they aim to capture 10% of Samsung's customer base. This is achievable and realistic as it would decrease Samsung's market share and widen the gap between the two companies. The goal is also timely, with the aim to achieve it in six months. The business mission in creating an open-ended operating system for Apple products is to drive the company's sales. One of Samsung's benefits they advertise to their customers is their use of an open-source operating system that Apple has not yet provided to their customers. By eliminating this disadvantage, Apple is poised to see a substantial increase in customers they previously could not reach. Smart objectives should be specific, measurable, achievable, realistic, and timely. We want to drive the purchasing of Apple-branded products through the creation of an open-ended operating system that can be chosen by the user. This makes this goal specific. This goal is measurable as we want to steal 10% of Samsung's open-ended operating system customer base. We believe this is possible because obtaining 10% of Samsung's customer base will not only reduce Samsung's market share, but it would increase the market share gap between Samsung and Apple. We believe this is extremely tangible as one of Samsung's top marketing strategies is advertising their open-source operating system. We believe that we can obtain this goal of increasing the market share gap in just six months' time, making our smart goal timely.