CRM1

A customer relationship management system helps companies improve relationships with customers by analyzing customer metrics. This includes tracking things like retention rates and satisfaction through surveys. The company then uses this data to make improvements to their processes. A customer relationship management system is a system designed to analyze customer metrics as a resource to improve relationships between the company and the customer. For example, a business may track a customer's retention rates and satisfaction of service rendered by asking the customer to fill out surveys. The business then analyzes that data and makes improvements to the current processes.