5 THINGS

The host of the Beauty Pro Elite Podcast, Jeanne Ann Kenning, discusses her journey in the beauty industry and shares five important things she wishes beauty business owners knew. She emphasizes the importance of building a business for oneself and not for someone else. She also highlights the challenges of running a business and the need for resilience. Kenning stresses the significance of having the right mindset and offers tips for maintaining a positive mindset. She encourages business owners to take responsibility for their own success and to take small steps each day to move their business forward. Welcome to the Beauty Pro Elite Podcast. I'm your host Jeanne Ann Kenning and my mission is to help beauty business owners create a dynamic business they can be proud of with marketing, mindset, finance, and social health so you can start attracting those dream clients and building a brand you always wanted and deserve. If you are ready to explode your beauty biz then this is the place for you. It's time to get started. Well hello and welcome to this episode of the Beauty Pro Elite with Jeanne Ann. My friend here Tucker is going to join us today. I guess if you can't see the video it's my dog so you probably hear him panting in the background. We'll see how well this works. So I'm kind of just doing this. It's 840 at night on Monday and I just did a post about the things that I wish beauty owners and business owners knew and it's on my heart so I wanted to share it with you and I'm just gonna go with it and I'm gonna I'm gonna unleash the beast here people so I hope you're ready for this. So it's been 13 years since I started a beauty business and my journey if you if you listen to the first episode my journey was interesting to say the least right like it was really fast and really like it escalated so quickly beyond my wildest dreams and I made a lot of mistakes along the way and I have always well I kind of just realized tonight actually that I had to pause my hair was so fizzy that it was driving me crazy on the screen so I have always realized that I am very passive when it comes to what I post or say on social media but when I talk to my clients I'm very like straightforward and say it how it is and the truth and I'm like why do I hold back what am I afraid of and then I wrote that post and felt inspired to share with you the five things that I wish all beauty entrepreneur owners knew when they started or now and a lot of you if you've been in the business for a long time will probably agree with me some of you may not number one are you ready so like I was saying my journey was not your typical normal beauty industry journey it was very quick very successful but very bumpy and ups and downs near the end so one of the things that was my most valuable lesson was you've got to build your business for yourself you can never do it for somebody else and please take everything that I say with a grain of salt I'm just going to say this with all honesty and transparency working and building somebody else's business was probably one of the biggest mistakes I made in my beauty entrepreneur career and I genuinely believe that I don't believe that all beauty business owners are the way that I was treated I don't feel that way but it's now been a year since I've left that business I was working for a very large educational school if you want the whole story you can go back to episode 1 and I worked with them for gosh I don't six seven years and the owner I would consider was one of my closest friends and we had a lot of ups and downs and a lot of disagreements and I think near the end we didn't really see eye-to-eye on a lot of things but I deeply cared about the business and I deeply cared about the transition and the path forward that it was going and basically our arrangement came to an end very abruptly and it was very traumatic for me I was extremely hurt I felt deceived I felt heartbroken and it took me a very long time for those words like this is probably if you go back to episode 1 I bet you I tell you a different verse not a different version different words it took me a long time to say those things out loud because when you are building somebody else's business you lose sight of what's important for yourself right and so what had happened was during this process when I first started in the beauty industry I was by my I was on my own and I became very successful and became a trainer outside contractor for this business and became successful in that company as well but the problem was I immersed myself so much in that business I lost sight of my own business and every once in a while I would try to dabble in my own stuff but I always fell back on the other business and the problem with that is I never gave it my 100% all right and I wasn't in control of my destiny so when you are growing somebody else's business how do you take a drink okay so when you're in immersed in somebody else's business so much like I was what can happen is all your personal goals get left because you're working on somebody else's goals right and I'm not saying that your outcome will be like my outcome and I pray that it's not but I'm just here to speak the truth about you know the things that I wish beauty entrepreneurs know about running their own business number two it'll lead into number two running your own business is really freaking hard okay it's not easy okay I have so many girls come to me on a daily basis and say I'm trying to run my business it's not working I'm not getting clients it's really super hard this happened that time y'all every day I feel like I got hit with a bat sometimes and I'm like what is happening but here's the thing that I tell my clients with wholehearted truth every single day resilience is what's going to get you to this do you do to the ultimate goal whatever it is in your position so $100,000 $200,000 whatever it is resilience is what's going to get you there so what does that mean when you get hit by the bat you're like I'm fine I'm gonna keep going and you get up and you run forward the problem is we move forward in we don't deal with what happens right like we're in like shell shock and we're like oh my gosh I'm shell shocked I need to move forward so it's almost like therapy you need to deal with what's going on in your business while you're moving forward so that you can have that resilience learn from what happened so obviously when that stuff happened to me a year ago it was pretty traumatic I was pretty devastated I thought I dealt with it but I really didn't and then I would say in the fall it really caught up to me and all I've done is spent the last six months healing and learning and accepting responsibility and letting go of the damage in my heart from it right and I learned a lot of valuable lessons one being I will never work for somebody else ever again so see what I mean about you have to learn but you have to learn and move at the same time right and you have to build up that resilience number three mindset listen if you've been with me for a long time or you've been with me for a short time you're always going to know this one fact about me 75% of running any beauty business is in between your ears your mind so if you don't have your mindset locked down tight tight tight you're going to struggle and every day is going to be really hard and listen I who mindset is a tough tough beast and it's really hard to pick up every single day when you feel like you're being hit by that like you literally you're like okay God I get the answer but here's what I want you to know if you have your right mindset in check nothing can stop you and you will accomplish everything that you dreamed of that's the God's honest truth so how do you get your mindset how do I get my mindset in check I mean there's so many things that you can do one of them is for me is I constantly and I've been doing this for like 15 years since my very first coaching program I've been doing it for 15 years I learned to almost like inventory my thoughts so if I usually the mornings are rough for Gina is on a morning person case in point where we are doing a podcast at 9 p.m. at night so let's say that you wake up and you're like oh my gosh I'm so tired it's going to be such a long day you have to catch that inventory mindset and reframe it right then and there if you don't reframe it right then and there it's gonna literally drop your whole day and your mindset's gonna suck and you're gonna feel like crap and you're gonna be like why do I feel so tired because your mindset's in this in the gutter right so you have to constantly reframe and when you're doing that guess what happens you start to think positive thoughts and they reframe so if you get up in the morning you're like and you get up and you move around and you have your caffeine and you shower and you get dressed your day is going to be a lot different right and trust me when I know and I say that is the biggest battle for me there's a million other things that I do breathwork is massive for me managing my nervous system is number one case in point for for managing my mindset there's a few episodes about that previous if you want to listen to that if my mindset is not in tune with my nervous system I it takes over right so I have to do breathwork I have to walk every day I have to journal every day I have to meditate before I go to bed like these are non-negotiables for me because I need to take care of my nervous system so that it's calm and centered so that I can show up in the best manner that I can right and some days suck and some days are really hard I actually have a client right now who's going through a lot of really tough times and you know I've been in that situation where you just feel like the world is falling down around you I mean I was there a year ago I'll never forget the day it brings tears to my eyes because it was so dramatic and I just want you to know if you're in that situation and you feel like everything's mounting against you right now tomorrow is a new day and that as long as you pick up your pieces and move the needle forward just a little bit each day do something that's going to help to build your business a little bit each day I promise you it gets better right but the unfortunate thing is you are responsible for yourself and the only person that can pull you forward is you it's nobody else and when you feel like all that stuff's against you you have to dig so deep and move forward and be like every day I'm going to do intentional activities I'm going to do intentional habits it gets better it really truly does and I just want you to know that that it will get better I promise you that there is so much support out there so that leads me into number four don't do this alone okay so as beauty entrepreneurs we think that when our business is struggling the first thing we need to do is go and get a new skincare liner go and get a new service or learn a new service or take another course to learn a new service no you need support and you need business support you need accountability you need mentorship and it can look in many many different ways okay I have two coaches right now I'm taking another third course I've always had a coach I've always been in the program I would not be in the beauty industry if I didn't have coaches plain and simple that's the truth and the reason being it's hard it's a lot of ups and downs and you need somebody to hold you accountable it's easier to Netflix and chill than work it's easier to scroll on your tik-tok then make social media posts it's easier to just take the two clients instead of following up with the five clients that you need to it's hard so you need somebody who's going to push you through those hard times when you're stuck in the mud right and if you don't have a coach or mentor I highly encourage you to do that there's what you can find stuff for all budgets that's the thing I want you to understand it doesn't have to be expensive but it will change your business I promise you if there's something that you are not good at like for me I was never good at marketing never I am a verbal I'm a trainer I'm a motivator that's who I am I could not edit a video to save my life if you asked me to make a landing page I'd be like no thank you but what did I do I engaged with a coach a year ago who is good at marketing who showed me how to be better and my business grew when I need to do healing and and heal myself from all the things that had happened to me in the last year I engaged in a breath where tip no breath where coach who helped me to get through all the layers of the things that have happened I would not be here in the moment that I'm in in the path that I'm on if it wasn't for those two ladies plain and simple so did it cost me money yeah was it scary as heck when I first signed up oh yeah when I first signed up I was a week it was a week before I was let go and I paid this large amount of money and then I was let go and I was like oh my god I just made the biggest mistake of my life and within two weeks I made my investment back and I don't even know how much like it's ridiculous probably a hundred times back by now you have to invest in people that are going to push you and show you where you are weakest in your business where you are lacking where's the gap you will know okay I get like I'm all sweaty and like take a breath got all excited there and finally here's what I want you to know yes number five yes there is competition yes there is tons of people that do beauty businesses they're everywhere okay I live in a small town there's beauty businesses not so much anymore there's a few those dropped off there's a fair amount you go to the next town over there are everywhere but here's the thing that I want you to know nobody is like you nobody offers what you offer you do lashes I guarantee you your lashes are different than game down the street okay you need to realize stop looking around stop looking at the competition stop looking at everybody else and set yourself apart from anybody that comes near you you are here you sorry I did that like I do it in a video because I'm so used to training on video you are here like up up tie stop competing with the people that are down low elevate yourself show why you're different why would I book a facial with you instead of so-and-so down the street because you're freaking amazing you offer this this and that and you offer more in your service than Jane down the street and yes your prices are more but that's why I'm booking with you because you offer a better service it doesn't even have to be this grand difference it's just how you elevate yourself and show when I was I haven't done services since December 2022 is that right yeah that's right and I was always substantially higher than anybody else like within a two-hour radius like we're talking probably a hundred bucks okay and people used to ask me all the time like if they were gonna book with me why are you so much more well I'm thorough I'm my sanitation was above par I was highly trained I had extensive experience so like okay people are looking for something different they're looking for good quality yes there are bargain hunters out there you don't want them so stop cheapening yourself and looking to show up as that person and elevate yourself to the person that you deserve to be I'm promise you they will come now here's what happens when you elevate yourself so I'll give you an example from Jean Ann's world when Jean Ann started she was in her first year month six through month six through like 24 25 20 like a year and a half two years I was working six days a week 12-hour days okay I was making $50 an hour which is I'm not poo-pooing on $50 an hour it's amazing money okay let's be clear but 12-hour days six days a week was what I needed to return a fairly good 15 to 20 K months right so here's the deal I got burnt out my shoulders started to bug me I physically could not even function so what happened I elevated myself and I started to jack my prices and I started to be more of an experienced premium service provider so what happens my hours go down way down okay so now we're doing four days a week for the same money and we're working eight-hour days instead of 12-hour days can you see the difference on why you have to show up as uniquely you and who you are like it kills me every single day when I see everybody posting the same thing saying the same stuff discounting their prices just stop because you're never going to get to what you want by doing that you need to show up uniquely you in your zone show people why you're so awesome and I promise you it will become the business of your dreams and finally I just want to give you a little motivation being a solo entrepreneur it's hard if you have a staff it's even harder if you are on the train of up and down and all around and doing all that I get it but you need to choose your hard is it easier to work with for somebody else who determines your schedule not a chance like you could not even pay me a million dollars to work for somebody else you nobody will ever have control over my business when I work where when I show up what I do no because I'm in control that's what you're fighting for you are fighting for the control to decide when you show up when you go home when you have vacation when you're there for your kids what time you have you know do stuff with your kids that's what you're fighting for so stop doing the things that are against what you should be doing and move forward okay we have so many things in our company right now that are low cost that you can engage in to learn I want to help you I want to see you grow I want to see every woman elevate beyond their wildest dreams so check out the links in the show notes I went a little while there I was like passionate and I'll see you guys next week we have a surprise guest I'll see you then take care hey thanks so much for tuning in today it means everything to me to have your support my mission is to help thousands of beauty business owners grow as big as they possibly can so if you found today's episode valuable the best way to share the love is to screenshot this episode share to your socials or even better share with another business owner perhaps you could leave me a review however you're listening to this podcast and if you are looking for additional support please reach out to me at beauty defined coach on Instagram can't wait to see you next week