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DVHE plans to expand at the Arizona Folklore Preserve by hosting events such as weddings, family reunions, and military ceremonies. They have identified a growing demand for unique venues that provide memorable experiences. The goal is to make the preserve a premier event and venue by utilizing its scenic beauty and cultural heritage. DVHE aims to attract a diverse clientele and will offer customized services for weddings and military events. Their marketing strategy includes digital marketing, strategic partnerships, and community engagement to maximize their impact in the local community. Continuing our business concept and market overview, DVHE's expansion at the Arizona Folklore Preserve focuses on event hosting, specifically targeting weddings, family reunions, and military ceremonies. Our market research indicates a growing demand for unique, picturesque venues that offer memorable experiences. The core idea is to transform the preserve into a premier event and venue, leveraging its scenic beauty and the cultural heritage. We aim to attract a diverse clientele seeking that unique and culturally enriched setting. Key factors driving this launch include the demand for the unique venues, the proximity to Fort Huachuca, and the desire to engage the community. DVHE will offer a range of tailored services, from customizable wedding packages to formal military events, ensuring a personalized experience for every client. Our overall marketing strategy involves a robust digital marketing, strategic partnership, and engaging the community to maximize our outreach and impact in the local and surrounding community.