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In Part 2 of our conversation with Bob Rhatigan, CEO of Merz Aesthetics, we dive into the evolution of direct-to-consumer advertising, hiring lessons, and how leadership has changed in a multi-generational workforce. Bob shares candid insights on missteps, cultural fit, and how he’s shifted from performance-first to people-first leadership—plus a few leadership lessons from Top Gun and Band of Brothers.
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In Part 2 of our conversation with Bob Rhatigan, CEO of Merz Aesthetics, we dive into the evolution of direct-to-consumer advertising, hiring lessons, and how leadership has changed in a multi-generational workforce. Bob shares candid insights on missteps, cultural fit, and how he’s shifted from performance-first to people-first leadership—plus a few leadership lessons from Top Gun and Band of Brothers.
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