Sections 2 Iman

The speaker simplified their financial app following Rita's model, focusing on weekly tips, soft visuals, personalized nudges, zero judgment, and insight. They used a business model canvas to identify customers, segments, and value proposition, which evolved their app to provide clarity for stressed students. Revenue came from light subscriptions and contextual ads. Brendan Kane's advice emphasized the importance of explaining value quickly. As for my pivot, like I mentioned before, everybody kept saying that the outfit they already had, it was too much, too much work, and they kept saying something over and over again. This feels like homework, this is too much work, it's so tedious, I don't want to put in that much effort. Honestly, a jump scare for me because that's exactly where I was going. Following Rita's build, measure, learn model, I've simplified everything. Weekly tips, soft visuals, personalized nudges, zero judgment, and just insight. Financial apps don't need to be gossiped, they can be a warm cafe, or a matcha shop. But while all this was happening, I was over deep into my business model canvas, which I used to help me realize who my customers were, what were my segments, what was my value proposition, and it really helped me differentiate myself from competitors and bring the edge that I have now. Using Oscar Walder's framework, Spunson's evolved. My value proposition was no longer just budgeting, it was to provide clarity. My segments, as I knew before, they were students, but I realized, truly, it is stressed students that need well-being support. My channels were university creators, online communities, and just my university, and of course, lovely insight from professors like Deborah. My revenue became light subscriptions and contextual ads. Just using the business model canvas really made me realize what I really needed to do. And Brendan Kane, HopePoint2022, reminded me, if you can't explain your value in three seconds, next.