The speaker discusses applying the effectuation theory in their ventures. One person developed a cleaning app based on feedback from students, focusing on available resources. Another person created toxic-free nail products by collaborating with students and using creativity. A third person combined Lean Startup and BrickLush approaches to launch a pop-up restaurant with low costs. These stories highlight utilizing existing resources, creativity, and collaboration to innovate despite financial constraints.
Okay, so my pivot came straight to the effectuation theory 2001. Let's hear it. My pivot was basically first by reality. I started with a simple idea, a cleaning app, tap, clean, done. Now when I tested it using effectuation, birds-in-the-hand principle, the feedback is it's different. Students kept telling me the real villains weren't just dust or dishes, it was actually the laundry machines, broken lamps, leaking taps, washing machines, shaking like an earthquake. Effectuation says you build with what you already have.
So who you are, what you know, and whom you know. And that's my whole toolkit. So who am I? I'm a student dealing with the same chaos. I know enough design to sketch ideas on Kanza, Figma, and other AI resources. And I had cleaners, students, and local handymen willing to talk. No developer, no funding, just prototypes, WhatsApp screenshots, and quick tests. The affordable loss mindset. That's what pushed the period how CI shifted from someone cleans your room to a full home.
Cleaning, cleaning, cleaning, laundry pickups, repairs, all under one roof. Effectuation's crazy guilt idea helped to, the cleaners and repair guys literally shaved the surface, what's possible, what students ask for. And pricing works. Effectuation didn't just guide the period, it built the direction of how CI changed from day one. Now, my friend Valley, also known as the queen of, what, I forget. Oh, okay. BrickLush. So tell us about your studio. So, doing it Baker Nelson style. So they describe BrickLush as making do with what you have.
And that perfectly sums up my early approach. The whole idea was for creating toxic-free nail products. Actually hit me when I saw the news that gel was about to be banned because of a chemical in traditional polishes. And at one night, I was back home doing my own nails when the headline popped up and the idea just clicked. With limited resources, I leaned into creativity using whatever tools, materials, and connections were already within reach. One of my favorite examples was partnering with cosmetic science students at a nearby university.
I shared real data with my trials and they offered technical insight in return. That simple, win-win setup became a true example of BrickLush. No fancy lab, no big budget, just resourcefulness. And honestly, to be honest, we're students. We don't have that much money. It showed me that embracing constraints can lead to genuinely clever and innovative solutions. And Omar, you have a theory-driven pivot too, right? Yeah, I did. I kind of leaned into a mix of Lean Startup and BrickLush.
And, well, so this idea that I have, which is like a pop-up restaurant, is basically setting up like a restaurant, but with less cost. And we could do that for like... Wait, hold up, man. Fuck, wow. Yeah.