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Let’s start with the major error who almost everybody commits or already committed when are selling something to someone. They generally speaking, don’t wanna to ‘’lose the sale’’ or ‘’lose the opportunity’’ maybe because this will hurt their ego or their pocket. In both cases it’s comprehensible, however can be more effective lets discocer why and how to apply that almost "esoteric" and commonly insight that any person who have the luxury of choose their clients already know about and use.
