This podcast explores how social media platforms such as TikTok and Instagram have transformed modern food culture and consumer behaviour. The episode discusses: • viral food trends • influencer marketing • food aesthetics online • digital consumer behaviour • the positive and negative impacts of social media on eating habits References Coates, A. E., & Hardman, C. A. (2022). The impact of social media influencers on eating behaviour and food consumption among young adults. Appetite, 168, 105765
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