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‘Sinful food’ refers to extremely enjoyable foods that make the eater feel guilty, often in relation to their weight and/or body image. What characteristics make a food ‘sinful’? Why do we still consume it? What explains the lure, desire, or ‘guilty pleasure’ of such products? Why is food associated with sin? Experts from literature, philosophy, sociology, psychology and neuroscience will examine the diverse connotations behind the idea of ‘sinful’ food and its impact on society.